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Pimster provides an e-commerce video platform that enables brands to create and deploy shoppable, contextual video stories. The company's technology transforms content into engaging visual experiences, featuring user-generated content, micro-influencer collaborations, and brand-created videos, designed to enhance product discovery, customer engagement, and ultimately, conversion rates within online retail environments.
Pimster was founded in 2021 by Aubry D Andoque De Seriege and Gregoire Galichon. Their insight stemmed from the growing need for brands to connect with customers through dynamic and authentic visual storytelling in e-commerce. The company later joined WOO | groupe Olyn, integrating its shoppable content platform to further bolster WOO's comprehensive social commerce offerings.
E-commerce brands utilize Pimster's platform to enrich their product pages and customer journeys, creating more immersive and interactive shopping experiences. The company's vision centers on making powerful video experiences accessible to all brands, helping them sell more intelligently by leveraging engaging content from pre-purchase through post-purchase interactions.
Pimster has raised $2.0M across 1 funding round.
Pimster has raised $2.0M in total across 1 funding round.
Pimster is a technology company specializing in creating interactive, shoppable video content and digital user manuals primarily for the e-commerce sector. Its platform transforms traditional product manuals into engaging, story-driven experiences that boost customer engagement and collect valuable user data. Pimster serves brands and retailers aiming to enhance their online shopping experience by centralizing video content, adding interactive features, and distributing videos across multiple channels such as websites, emails, and QR codes. This approach helps brands increase conversions and optimize customer interactions through authentic video storytelling[1][2].
Founded in 2021 and based in Paris, Pimster has gained traction with over 100 major brands adopting its tool to revolutionize customer engagement via video content. The company addresses the challenge of low engagement with static product information by offering dynamic, interactive content that extends the lifespan of videos and integrates shoppable elements, thereby directly linking content to sales opportunities[1][2].
Pimster was founded in 2021 in Paris, France, by a team focused on bridging the gap between brands and customers through innovative digital manuals and video content. The idea emerged from the need to modernize product manuals, traditionally static and underutilized, into engaging, interactive stories that not only educate but also drive sales and collect first-party data. Early adoption by prominent e-commerce brands and integration with platforms like Shopify helped Pimster gain early traction, validating the market demand for enhanced video-driven shopping experiences[1][2][3].
Pimster rides the growing trend of video commerce and interactive content marketing in e-commerce, where video is increasingly recognized as a key driver of customer engagement and conversion. The timing is favorable due to the rise of omnichannel retail, increased consumer demand for authentic and immersive shopping experiences, and the proliferation of mobile video consumption. Market forces such as the need for first-party data in a privacy-conscious environment and the push for sustainability in product lifecycle management further support Pimster’s value proposition. By enabling brands to create engaging, data-rich video experiences, Pimster influences the broader ecosystem by setting new standards for digital customer interaction and post-purchase engagement[2][4].
Looking ahead, Pimster is well-positioned to capitalize on the continued growth of video commerce and interactive digital content. Trends such as augmented reality (AR) integration, deeper personalization through AI-driven insights, and expanded sustainability features could shape its evolution. As e-commerce brands seek to differentiate themselves and build stronger customer relationships, Pimster’s platform may become a critical tool for driving engagement and sales. Its influence is likely to expand as video content becomes central to omnichannel strategies and as consumer expectations for interactive, authentic experiences rise[2][4].
Pimster’s journey from transforming static manuals into interactive stories to becoming a key player in e-commerce video engagement highlights its innovative approach to enhancing the customer experience and driving measurable business outcomes.
Pimster has raised $2.0M in total across 1 funding round.
Pimster's investors include 7percent Ventures, Breega, Founder Institute, #SecretFund, Venga!Labs, Bruno Maisonnier, Charles-Edouard Bouee, Maxime Paradis, Nicolas Steegmann, Rand Hindi, Thibaud Elziere, Tim Seears.
Pimster has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in April 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2021 | $2M Seed | — | 7percent Ventures, Breega, Founder Institute, #secretfund, Venga!labs, Bruno Maisonnier, Charles Edouard Bouee, Maxime Paradis, Nicolas Steegmann, Rand Hindi, Thibaud Elziere, TIM Seears | Announced |
