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PickUp Coffee has raised $40.0M across 1 funding round.
Key people at PickUp Coffee.
PickUp Coffee was founded in 2022 by Jaime González Fernández (Co-Founder).
PickUp Coffee has raised $40.0M in total across 1 funding round.
PickUp Coffee operates a chain of shops, providing premium espresso-based beverages at accessible price points. The company delivers a high-quality yet affordable coffee experience through efficient service. Its model emphasizes quick, delicious, and budget-friendly drinks, integrating specialty coffee into daily routines for a wider audience.
Established in 2022 by Jaime González and Bien Lee, the company originated from an insight into the market's need for premium, yet affordable, coffee. González and Lee recognized many consumers desired quality without prohibitive costs. Their vision was to democratize the specialty coffee experience, making it a daily convenience.
The company primarily serves urban coffee drinkers seeking convenience and value. PickUp Coffee envisions reshaping the industry by proving exceptional coffee can be universally affordable. It aims to uplift customers by offering a superior product that aligns with modern lifestyles, fostering an inclusive and dynamic coffee culture.
PickUp Coffee was founded in 2022 by Jaime González Fernández (Co-Founder).
PickUp Coffee has raised $40.0M in total across 1 funding round.
PickUp Coffee's investors include Foxmont Capital Partners, Openspace Ventures, Kunal Shah.
Key people at PickUp Coffee.
PickUp Coffee has raised $40.0M across 1 funding round. Most recently, it raised $40.0M Series A in April 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2023 | $40M Series A | — | Foxmont Capital Partners, Openspace Ventures, Kunal Shah | Announced |
Pickup Coffee is a fast-growing Philippine coffee shop chain that builds a network of grab-and-go stores offering premium, affordable beverages with tech-enabled convenience like mobile pre-ordering, payments, loyalty programs, and a dedicated app for orders and delivery.[1][2][3][6] It serves busy urban consumers—such as commuters, office workers, and students—in high-traffic locations, solving the problem of long wait times for quality coffee by blending affordability, speed, and quality in a local brand.[1][3] From its 2022 launch, it scaled to 60 stores in year one, 300 by late 2024, and over 430 in the Philippines plus 32 in Mexico by mid-2025, with a $130 million valuation post-Series A1 funding, rivaling established chains through exponential growth and international expansion.[1][2][4]
Pickup Coffee was founded in February 2022 by Jaime Gonzales, Bien Lee, Diego Lorenzo, and Miguel Macaalay, starting as a delivery-centric venture before opening its first outlet in June 2022 at Uptown Mall in Bonifacio Global City, Taguig.[2] Jaime Gonzales, originally from Spain with a background in aerospace, McKinsey consulting in the Philippines, and founding local startups, partnered with Diego Lorenzo, whose market insights complemented Jaime's operational expertise; they met through Foxmont Capital, fueling the idea to disrupt coffee access.[1] Early traction came rapidly: expansion from Metro Manila to Cebu by March 2023, Series A1 funding from Southeast Asian investors valuing it at $130 million by April 2023, a mobile app launch in mid-2024, and entry into Mexico by December 2023.[1][2][4]
Pickup Coffee rides the wave of tech-enabled QSR disruption in emerging markets, where mobile-first ordering and data-driven ops meet rising demand for on-the-go premium food/beverages amid urbanization and digital adoption in Southeast Asia and Latin America.[1][6] Timing aligns with post-pandemic shifts to convenience and affordability, as consumers in the Philippines (a growing coffee market) and Mexico seek local alternatives to global chains; market forces like high smartphone penetration and delivery boom favor its app-centric model.[2][4] It influences the ecosystem by proving scalable tech (e.g., Shuru's data pipelines) can fuel offline expansion for F&B startups, inspiring home-grown brands to blend physical stores with digital loyalty for broader accessibility.[1][6]
Pickup Coffee's momentum—over 460 stores across two countries, app optimizations, and premium concepts—positions it to dominate as the #1 fast beverage brand in the Philippines while scaling internationally, potentially targeting more Latin American markets like Mexico's 30+ stores.[3][4] Trends like AI-driven personalization, further QSR digitization, and sustainable sourcing will shape its path, with rotating exclusives and data insights driving retention amid competition.[5][6] Its influence may evolve from local disruptor to regional powerhouse, redefining accessible premium coffee and uplifting daily routines—one tech-savvy pickup at a time, echoing its mission to make quality ubiquitous.[1][3]
