PickUp is a technology company.
PickUp has raised $4.0M across 2 funding rounds.
PickUp has raised $4.0M in total across 2 funding rounds.
PickUp has raised $4.0M in total across 2 funding rounds.
PickUp's investors include KB Partners, Sharp Alpha Advisors, Tercera.
# High-Level Overview
PICKUP is an enterprise-grade last-mile delivery technology platform that enables retailers and commercial businesses to offer same-day and scheduled delivery of goods ranging from small parcels to large, heavy, and high-value items like furniture, appliances, and home improvement products[1][2]. The company serves national retailers including HomeGoods, At Home, American Standard, Big Lots, and World Market, operating through an integrated API solution that provides white-glove delivery services across in-store, e-commerce, and omnichannel channels[2][4].
The company's core mission centers on solving a critical gap in retail logistics: enabling businesses to offer convenient delivery options for items that traditional last-mile providers typically refuse to handle. PICKUP's technology platform and network of independent contractors—called "Good Guys"—allow retailers to transform large, bulky items into impulse purchases by removing delivery friction from the customer experience[4]. The company has demonstrated strong product-market fit, with customers reporting a 2x increase in online basket sizes and a 23% conversion lift after implementing PICKUP's Enterprise platform[2][4].
PICKUP was founded by Brenda Stoner, who serves as the company's founder and "chief good guy." The company emerged from recognizing a fundamental problem in modern retail: customers could purchase large items online or in-store, but delivery logistics created a significant barrier to conversion[2]. Rather than building a traditional courier network, PICKUP developed a technology-first approach, creating an integrated API solution that connects retailers' order management systems with a distributed network of vetted delivery professionals[4].
The company achieved early traction by partnering with established retail brands and demonstrating measurable business impact. In 2023, PICKUP raised $15 million in Series B funding led by NewRoad Capital Partners, validating the business model and enabling geographic expansion[2][4]. That same year, PICKUP merged with Point Pickup Technologies, Inc., a provider of enterprise fulfillment and delivery services with a network of over 500,000 flex workers, creating a more comprehensive last-mile delivery platform capable of serving diverse package sizes and service requirements[1].
PICKUP operates at the intersection of two major retail trends: the acceleration of omnichannel commerce and the growing complexity of last-mile logistics. As e-commerce maturity has increased, retailers face pressure to offer same-day or next-day delivery across all product categories—not just small parcels. Traditional logistics providers have largely ignored furniture, appliances, and home improvement goods due to operational complexity and lower margins, creating a market gap that PICKUP fills[4].
The company's success reflects broader shifts in consumer expectations and retail economics. Customers increasingly expect frictionless delivery regardless of item size, and retailers recognize that removing delivery barriers directly impacts conversion rates and average order value. PICKUP's technology platform enables this by abstracting away operational complexity, allowing retailers to focus on customer experience rather than logistics management[2][4].
The 2023 merger with Point Pickup Technologies signals consolidation in the last-mile delivery space, where specialized providers are combining capabilities to offer more comprehensive solutions. This trend suggests that the future of logistics belongs to platforms that can handle diverse delivery requirements at scale, rather than single-use providers[1].
PICKUP is well-positioned to capture significant market share in the enterprise last-mile delivery space as retailers continue investing in omnichannel capabilities. The company's focus on large, high-value items—historically underserved by logistics technology—addresses a genuine market need with proven ROI for customers[2][4].
Looking ahead, PICKUP's expansion into new geographies (including California and Canada) and continued investment in technology and operations will be critical[4]. The company's ability to maintain service quality while scaling, and to deepen integrations with major retail platforms, will determine whether it becomes the dominant standard for furniture and appliance delivery. As retail continues its digital transformation, PICKUP's role in enabling seamless omnichannel experiences—particularly for the categories that drive highest customer satisfaction and repeat purchases—positions it as infrastructure for the future of retail logistics.
PickUp has raised $4.0M across 2 funding rounds. Most recently, it raised $3.0M Seed in September 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2021 | $3.0M Seed | KB Partners, Sharp Alpha Advisors | |
| May 1, 2020 | $1.0M Seed | Tercera |