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§ Private Profile · Barcelona, Spain
Picker is a technology company.
Picker Agrobotics develops AI-driven robotic solutions for orchard fruit harvesting. Its flexible robotic arm is engineered for precise picking, significantly reducing manual labor. The system integrates advanced AI vision and algorithms for fruit detection and selective harvesting, using a proprietary Snip-N-Roll mechanism. Lightweight and cost-effective, its design integrates with farm equipment.
Founded by a team experienced in agriculture and technology, Picker Agrobotics addressed critical labor challenges and rising costs. Leveraging over fifteen years of combined Agritech robotics and product development expertise, the founders were driven by the need for automated harvesting. This insight fueled their dedication to creating high-performing, accessible systems.
Picker Agrobotics serves farmers, optimizing orchard operations. The company aims to make advanced harvesting technology affordable and widely available, improving agricultural productivity and financial returns. Its vision promotes sustainable farming, minimizing food waste and environmental impact through precise, automated harvesting, fostering an efficient food supply chain.
Picker has raised $5.3M across 4 funding rounds.
Picker has raised $5.3M in total across 4 funding rounds.
Picker has raised $5.3M across 4 funding rounds. Most recently, it raised $2.0M Seed in November 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2021 | $2M Seed | Btov Partners, Luxor Capital | ORR, Outrun Ventures, Lucas Cranach | Announced |
| Aug 1, 2021 | $1M Seed | — | Invariantes Fund, The Food Loft | Announced |
| Oct 7, 2020 | $1.5M Seed | Btov Partners | — | Announced |
| Jul 1, 2019 | $730K Seed | — | Yago Arbeloa | Announced |
Picker is a Spain-based technology company focused on mobile app development and e-commerce, described as "a way customers buy by empowering good products and the ones that discover them."[3][4] It operates in the software industry with under 25 employees, headquartered in Barcelona, and has raised less than $5 million in funding across one round, indicating early-stage growth in a competitive market.[3] Picker provides IT services, apps, and software solutions, with recent market momentum drawing interest in product launches and website activity.[3][4]
The company serves customers seeking curated product discovery, leveraging its tech stack including Google tools, Team Internet, and Font Awesome to build innovative buying experiences.[3] While specifics on its core product are limited, it emphasizes empowering product finders and sellers, positioning it as a niche player in e-commerce enablement amid rising demand for personalized shopping apps.[3]
Picker emerged in Spain as a mobile app development firm, with its headquarters at 162 Carrer Llacuna in Barcelona, Catalonia.[3] Limited public details exist on founders or exact founding year, but it has grown to around 54 employees in IT services, apps, and software, suggesting a focus on scalable digital solutions from its early days.[4] Key milestones include securing under $5 million in total funding through one round, fueling developments that have sparked recent industry buzz around product launches and market engagement.[3]
The company's evolution centers on e-commerce innovation, transitioning from core app development to a platform that connects products with discoverers, amid Spain's vibrant tech scene.[3][4] This backstory highlights a lean, agile startup navigating funding and tech stack integrations to build traction in consumer-facing software.[3]
Picker stands out in the crowded software and e-commerce space through these key strengths:
These elements combine to offer speed and niche appeal in product discovery apps.[3]
Picker rides the wave of personalized e-commerce and product discovery trends, where consumers demand curated, app-based shopping over generic marketplaces, amplified by mobile-first behaviors post-pandemic.[3] Timing is ideal in 2026, as Europe's tech hubs like Barcelona foster startups amid rising AI-driven recommendations and direct-to-consumer shifts, with market forces like funding interest and product launch hype working in its favor.[3]
It influences the ecosystem by empowering smaller product finders and sellers, potentially democratizing e-commerce in Spain and beyond, though its small scale limits broader disruption compared to giants.[3][4] This positions Picker as a micro-innovator in a $trillion global e-commerce market, contributing to localized tech diversity.[3]
Picker's trajectory points to scaling its discovery platform through additional funding and product expansions, capitalizing on e-commerce personalization trends like AI curation and social commerce.[3] Expect growth in user acquisition and international reach from Barcelona, shaped by Europe's regulatory push for data privacy and mobile innovation.
As market interest builds, Picker could evolve from niche app developer to key e-commerce enabler, empowering more "good products" in a fragmented landscape—echoing its core mission of seamless buying discovery.[3]
Picker has raised $5.3M in total across 4 funding rounds.
Picker's investors include btov Partners, Luxor Capital, Orr, Outrun Ventures, Lucas Cranach, Invariantes Fund, The Food Loft, Yago Arbeloa.