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Key people at PIC Investment Group.
PIC Investment Group Inc. operates as a family office and diversified holding company, managing both operating companies and strategic minority equity investments. It applies a board governance model, offering operational support and expertise to its portfolio. The firm also provides comprehensive back-office services like payroll, financing, and strategic planning, fostering efficiency and growth across its diverse holdings.
Founded as a family office, PIC Investment Group reflects a dedicated capital commitment from its establishing family. Greg Yuel, President, guides the firm's strategic direction and investments. This structure signifies an enduring family vision for multi-generational wealth creation and active engagement in developing varied businesses.
PIC Investment Group’s core customers are its investment portfolio's operating entities. The firm's strategic vision prioritizes sustained growth, executed through active controlling investments, strategic partnerships, and minority equity holdings. This approach aims to expand market reach and cultivate long-term value across its diversified enterprise.
Key people at PIC Investment Group.
PIC Investment Group has 5 tracked investments across 3 companies. The latest tracked deal is $3.8M Seed in Maia Farms in January 2026.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| Jan 26, 2026 | Maia Farms | $3.8M Seed | Mike Winterfield | Mike Wolsfeld, Deep Technology And SaaS VC, Yuan SHI |
| Dec 20, 2021 | Ukko Agro | $5.1M Seed | Kyle Scott | JAY Bradshaw, TELUS Ventures |
| Oct 6, 2021 | Coconut Software | $22.3M Series B | Daniel Klass | BAY Partners, Conexus Venture Capital, Information Venture Partners, ScaleUP Ventures |
| Nov 27, 2019 | Coconut Software | $4.9M Series A | Conexus Venture Capital | BAY Partners, Information Venture Partners, Saskworks, ScaleUP Ventures, StandUp Ventures |
| Nov 8, 2017 | Coconut Software | $3.3M Series A | Dave Unsworth | BAY Partners, Kevin Kimsa, StandUp Ventures |