Pharus Capital

Pharus is a boutique merchant banking firm that delivers strategic advisory services for mergers and acquisitions, financings, and other capital market transactions. The firm also operates Pharus Ventures, an investment arm dedicated to supporting promising technology companies. It leverages deep industry expertise to provide bespoke guidance across the entire company lifecycle, primarily within the digital media and technology sectors.

The firm was founded in 2001 by co-founders Michael Goodman and Kenneth M. Harrell, both Senior Managing Directors. They established Pharus with the insight that entrepreneurs required sophisticated advisory services from partners who understood the complexities of growth and disruption in technology, drawing on their extensive backgrounds in banking, consulting, corporate development, and operations.

Pharus serves a diverse client base including entrepreneurs, operators, and venture capital and private equity firms globally. The company’s vision is to act as a trusted advisor, showing founders the way forward and shaping the future of digital media and technology. It focuses on helping clients achieve extraordinary outcomes and build tomorrow’s most visionary brands.