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§ Private Profile · Omaha, NE, USA
PetFriendly is a technology company.
PetFriendly develops and delivers vet-quality wellness products for dogs and cats through a direct-to-consumer subscription model. Their offerings primarily include personalized solutions for flea and tick prevention, alongside other pet care necessities, designed to be both effective and accessible without requiring a veterinary visit. This approach simplifies ongoing pet health management for busy owners.
The company was founded in 2018 by Aaron Shaddy and Ryan Finstad. They established PetFriendly with the understanding that pet parents require convenient and affordable access to high-quality pet care, aiming to simplify the process of maintaining pet health and well-being. Their insight was to bridge the gap between vet-recommended products and ease of purchase.
PetFriendly serves pet owners seeking reliable and cost-effective pet wellness products delivered directly to their homes. The company's mission centers on fostering "healthy pets, happy humans" by providing perfectly timed, personalized care. They aspire to be a comprehensive and trusted resource for routine pet health management, anticipating needs before they arise.
PetFriendly has raised $6.0M across 1 funding round.
PetFriendly has raised $6.0M in total across 1 funding round.
PetFriendly has raised $6.0M across 1 funding round. Most recently, it raised $6.0M Seed in September 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2021 | $6M Seed | McCarthy Capital | Anterra Capital, Emil Capital Partners, High Alpha, Revolution, Invest Nebraska, David Hall | Announced |
PetFriendly has raised $6.0M in total across 1 funding round.
PetFriendly's investors include McCarthy Capital, Anterra Capital, Emil Capital Partners, High Alpha, Revolution, Invest Nebraska, David Hall.
PetFriendly is a technology-driven company focused on enhancing the pet care experience through a range of quality products and services. It offers a variety of branded pet products including toys, water, supplements, shampoos, and non-traditional pet foods, as well as people apparel and household items. The company aims to serve pet lovers by providing stylish, practical, and innovative products designed to improve pet health and wellbeing. Currently, PetFriendly is in a growth phase, expanding its manufacturing, distribution, and e-commerce capabilities while planning to introduce next-generation products that emphasize holistic pet nutrition and health[4][6].
PetFriendly has its roots in a well-established brand with over 30 years of devotion to improving dogs' quality of life. The company has produced over 4.5 million rope toys historically, generating significant retail revenue. Although currently pre-revenue in its new phase, it has made initial sales to local stores and is scaling up operations. The idea behind PetFriendly emerged from a deep understanding of dogs and their owners, aiming to create a lifestyle brand that resonates with pet enthusiasts who are passionate about their pets’ wellbeing[4].
PetFriendly operates within the growing pet tech and wellness market, which is benefiting from increasing pet ownership and rising consumer spending on pet health and lifestyle products. The company rides the trend of integrating technology and veterinary science into pet care, aligning with broader market forces such as demand for holistic pet health solutions and convenience through subscription models. This timing is favorable as pet owners seek trustworthy, vet-approved products that enhance pet wellbeing while fitting modern lifestyles. PetFriendly’s approach contributes to the evolving ecosystem by blending product innovation with health-focused technology and community engagement[4][6].
Looking ahead, PetFriendly is poised to expand its product line with new offerings in pet nutrition, health monitoring, and lifestyle accessories. Trends such as personalized pet care, holistic health, and subscription-based delivery models will likely shape its growth trajectory. As the company scales manufacturing and distribution, it may increase its market share and influence in the pet wellness sector. Its commitment to quality, vet-backed products, and lifestyle branding positions it well to capitalize on the growing pet care market and deepen its connection with pet owners worldwide[4][6].