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§ Private Profile · 20A Tanjong Pagar Road Singapore 088443
Perx Technologies is a technology company.
Perx Technologies provides an AI-powered, no-code platform for loyalty and customer engagement. Its Perx Connect+ Loyalty Engagement Platform uses gamification, behavioral science, and artificial intelligence to craft data-driven experiences. The platform features AI-powered campaigns, adaptive rewards, and an intelligent rules engine, fostering lasting customer loyalty.
Anna Gong founded Perx Technologies in 2011, driven by an insight into the limitations of traditional loyalty programs. She envisioned a solution integrating behavioral science and AI, enabling businesses to construct customized, incentive-driven customer journeys. This approach drives profound and measurable engagement beyond basic rewards.
The company serves clients across financial services, telecommunications, digital natives, and retail sectors. Perx Technologies aims to empower businesses to acquire, activate, monetize, and retain customers effectively. Its vision centers on cultivating enduring loyalty and delivering exceptional user experiences through its autonomous framework.
Perx Technologies has raised $6.0M across 2 funding rounds.
Perx Technologies has raised $6.0M in total across 2 funding rounds.
Perx Technologies has raised $6.0M across 2 funding rounds. Most recently, it raised $5.0M Series B in March 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2019 | $5M Series B | — | B Capital Group, Comcast Ventures, Pegasus Tech Ventures, Script Capital, Oskar Hartmann, Access Ventures, LINE Ventures, NCORE Ventures | Announced |
| Nov 1, 2015 | $1M Series A | — | B Capital Group, Comcast Ventures, Pegasus Tech Ventures, Script Capital, Oskar Hartmann | Announced |
Perx Technologies has raised $6.0M in total across 2 funding rounds.
Perx Technologies's investors include B Capital Group, Comcast Ventures, Pegasus Tech Ventures, Script Capital, Oskar Hartmann, Access Ventures, LINE Ventures, NCORE Ventures.
Perx Technologies is a Singapore-headquartered SaaS platform specializing in AI-powered loyalty, gamification, and customer engagement solutions for brands and enterprises[1][2][3]. It builds an intelligent, autonomous system that synergizes gamification, behavioral science, and AI to create customized, incentive-driven customer journeys, simplifying acquisition, activation, monetization, and retention while driving enduring loyalty[1][2][6]. Serving large enterprises, digital-native businesses, banks, telcos, and merchants—primarily in APAC—the platform addresses transient, transactional customer interactions by enabling continuous, data-led, mobile-first engagements and new revenue streams like 2-sided lifestyle marketplaces[1][5][6]. With 66 employees, $23.8 million in 2024 revenue, and ISO 27001/27018 certifications, Perx demonstrates strong growth momentum, including the 2024 launch of Perx Orion™, the world's first Autonomous Loyalty Framework[1][2][6].
Founded in 2011 (formerly Maiplay Pte Ltd), Perx Technologies emerged in Singapore as a mobile marketing and loyalty platform for merchants, evolving into a comprehensive lifestyle marketing SaaS amid the rise of data-driven, mobile-first economies[2][4][6][7]. Scott Taylor serves as CEO and Co-Founder, leading a team that has grown to 66 employees while expanding focus from basic loyalty programs to advanced AI integrations like Perx Orion™ in 2024[2][6]. Early traction came from its rule-based engine for monetizing user actions, pivotal moments include partnerships (e.g., with Meiro CDP) and powering regional/global brands, transforming transactional models into ongoing engagements[5][6].
Perx rides the wave of AI-driven customer intelligence and personalization trends in a mobile-first, data-led economy, where brands shift from static loyalty programs to autonomous, behavioral platforms amid rising Adtech and CDP adoption[1][5][6]. Timing aligns with post-2020 digital acceleration, enabling enterprises to monetize "last-mile" behaviors and compete as 2-sided marketplaces against Big Tech[5]. Market forces like privacy regulations (bolstered by its ISO certifications) and real-time analytics demand favor Perx, influencing the ecosystem by empowering non-tech natives (e.g., banks, telcos) to build revenue-generating experiences and setting benchmarks for gamified loyalty in APAC[1][3][5].
Perx is poised to expand Perx Orion™ globally, capitalizing on AI advancements to deepen ecosystem integrations and capture Adtech market share beyond APAC[6]. Trends like generative AI for hyper-personalization and edge computing for real-time engagement will shape its trajectory, potentially scaling revenue past $23.8M through enterprise wins and partnerships[2][5]. Its influence may evolve from regional trailblazer to global standard-setter in autonomous loyalty, solidifying how AI transforms customer-centricity into measurable growth—as pioneered by this Singapore innovator[1][6].