Perx Technologies is a technology company.
Perx Technologies has raised $6.0M across 2 funding rounds.
Perx Technologies has raised $6.0M in total across 2 funding rounds.
Perx Technologies is a Singapore-headquartered SaaS platform specializing in AI-powered loyalty, gamification, and customer engagement solutions for brands and enterprises[1][2][3]. It builds an intelligent, autonomous system that synergizes gamification, behavioral science, and AI to create customized, incentive-driven customer journeys, simplifying acquisition, activation, monetization, and retention while driving enduring loyalty[1][2][6]. Serving large enterprises, digital-native businesses, banks, telcos, and merchants—primarily in APAC—the platform addresses transient, transactional customer interactions by enabling continuous, data-led, mobile-first engagements and new revenue streams like 2-sided lifestyle marketplaces[1][5][6]. With 66 employees, $23.8 million in 2024 revenue, and ISO 27001/27018 certifications, Perx demonstrates strong growth momentum, including the 2024 launch of Perx Orion™, the world's first Autonomous Loyalty Framework[1][2][6].
Founded in 2011 (formerly Maiplay Pte Ltd), Perx Technologies emerged in Singapore as a mobile marketing and loyalty platform for merchants, evolving into a comprehensive lifestyle marketing SaaS amid the rise of data-driven, mobile-first economies[2][4][6][7]. Scott Taylor serves as CEO and Co-Founder, leading a team that has grown to 66 employees while expanding focus from basic loyalty programs to advanced AI integrations like Perx Orion™ in 2024[2][6]. Early traction came from its rule-based engine for monetizing user actions, pivotal moments include partnerships (e.g., with Meiro CDP) and powering regional/global brands, transforming transactional models into ongoing engagements[5][6].
Perx rides the wave of AI-driven customer intelligence and personalization trends in a mobile-first, data-led economy, where brands shift from static loyalty programs to autonomous, behavioral platforms amid rising Adtech and CDP adoption[1][5][6]. Timing aligns with post-2020 digital acceleration, enabling enterprises to monetize "last-mile" behaviors and compete as 2-sided marketplaces against Big Tech[5]. Market forces like privacy regulations (bolstered by its ISO certifications) and real-time analytics demand favor Perx, influencing the ecosystem by empowering non-tech natives (e.g., banks, telcos) to build revenue-generating experiences and setting benchmarks for gamified loyalty in APAC[1][3][5].
Perx is poised to expand Perx Orion™ globally, capitalizing on AI advancements to deepen ecosystem integrations and capture Adtech market share beyond APAC[6]. Trends like generative AI for hyper-personalization and edge computing for real-time engagement will shape its trajectory, potentially scaling revenue past $23.8M through enterprise wins and partnerships[2][5]. Its influence may evolve from regional trailblazer to global standard-setter in autonomous loyalty, solidifying how AI transforms customer-centricity into measurable growth—as pioneered by this Singapore innovator[1][6].
Perx Technologies has raised $6.0M in total across 2 funding rounds.
Perx Technologies's investors include B Capital Group, Comcast Ventures, Pegasus Tech Ventures, Script Capital, Oskar Hartmann.
Perx Technologies has raised $6.0M across 2 funding rounds. Most recently, it raised $5.0M Series B in March 2019.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2019 | $5.0M Series B | B Capital Group, Comcast Ventures, Pegasus Tech Ventures, Script Capital, Oskar Hartmann | |
| Nov 1, 2015 | $1.0M Series A | B Capital Group, Comcast Ventures, Pegasus Tech Ventures, Script Capital, Oskar Hartmann |