Loading organizations...
Key people at Personagraph.
Personagraph was founded in 2012 by Irfan Mohammed (Co-founder & CEO).
Personagraph offers an audience intelligence platform for agencies and brands, leveraging data from over a billion mobile devices. It provides a Data Management Platform and a Media Buying platform for targeted video advertising and custom audience segmentation. The technology integrates mobile media and data, utilizing first-party app data and CRM to deliver validated audience segments.
Founded in 2012 as a subsidiary of Intertrust Technologies, a provider of trusted computing, Personagraph was established by Irfan Mohammed and Julien Bellanger. They aimed to build a platform emphasizing data trust and privacy, addressing the market’s need for reliable mobile audience insights without proprietary lock-in.
Agencies and brands employ Personagraph for precise, scalable mobile audience engagement; publishers benefit from enhanced in-app branded video experiences. The company’s vision focuses on guaranteed viewability and validated segments, promoting a transparent data ecosystem where client data remains accessible, fostering broader market opportunities.
Personagraph is a data and identity company that built a marketing-focused Platform‑as‑a‑Service to help enterprises develop and operate in‑house marketing stacks and audience targeting capabilities. [1]
High-Level Overview
Origin Story
Core Differentiators
Role in the Broader Tech Landscape
Quick Take & Future Outlook
Notes and limitations: The above synthesis is based on short company profiles and business directory entries that describe Personagraph’s product focus and founding year but do not provide detailed public information about founders, customers, funding, or recent activity; for a more complete picture I can run a deeper search (press releases, LinkedIn company page, trademark and corporate filings) or check news and M&A databases if you’d like. [1][2][3]
Personagraph was founded in 2012 by Irfan Mohammed (Co-founder & CEO).
Key people at Personagraph.