Personae

Persona provides a comprehensive identity verification platform designed to help businesses confirm the authenticity of individuals and entities online. Its modular system enables clients to verify identities, detect and prevent fraud, and manage identity lifecycles through various customizable tools. These capabilities include advanced verifications, dynamic flows for tailored information collection, and automated workflows to streamline compliance processes such as Know Your Customer (KYC) and Know Your Business (KYB).

The company was co-founded in October 2018 by Rick Song, who serves as CEO, and Charles Yeh, the CTO. Both founders brought prior experience as engineers from prominent tech companies, Dropbox and Square respectively, before identifying a critical gap in the market for a more adaptable and secure approach to digital identity validation, which spurred the creation of Persona.

Businesses across diverse sectors utilize Persona's offerings to establish trust and security in their online operations. The platform supports a wide range of enterprises that require robust identity management for their users and partners. Persona's ultimate vision centers on maintaining the integrity of online interactions, striving to make the internet a more human and secure environment by facilitating trustworthy digital identities.