Pernod Ricard

Pernod Ricard operates as a global producer and distributor of premium wines and spirits. The company manages an extensive portfolio of international brands, covering categories such as whiskies, vodkas, and champagnes. Its core capability lies in strategic brand building and robust global distribution networks.

The company formed in 1975 from the merger of two French anise-based spirits businesses. Henri-Louis Pernod founded Pernod Fils in 1805. Paul Ricard established Ricard in 1932. This consolidation created a powerful, diversified group aiming for global market leadership.

Pernod Ricard's products are consumed in over 160 countries. Its vision, "Créateurs de Convivialité," emphasizes fostering human connection and shared experiences through its brands. The company commits to responsible consumption and integrates sustainability across operations for a positive future.