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Perion develops and provides digital advertising solutions, empowering advertisers and brands to connect with consumers across all major digital channels. The company leverages AI-powered technology to deliver targeted programmatic advertising across various formats including search, display, video, and connected TV, focusing on data-driven strategies for campaign optimization and performance.
The company was founded in 1999 by cousins Yaron and Ofer Adler, initially operating under the name IncrediMail. Their early venture into digital communication and engagement laid the groundwork for their evolution into a comprehensive digital advertising platform, driven by the insight into the growing potential of online channels for marketing and monetization.
Perion’s products serve brands, advertising agencies, and retailers who seek to maximize their digital reach and advertising effectiveness. The company's vision is to lead in AI-powered, privacy-first advertising, ensuring responsible, data-driven outcomes for advertisers while enabling sustainable monetization for publishers, ultimately aiming to empower brands to realize their full potential in the digital landscape.
Key people at Perion.
Perion Network Ltd. (PERI) is a global advertising technology company founded in 1999 and headquartered in Israel, with offices in New York, London, and worldwide. It specializes in AI-powered digital advertising solutions that connect brands, agencies, retailers, and publishers across key channels including search, social media, CTV (Connected TV), DOOH (digital out-of-home), display, video, mobile, audio, and the open web.[1][2][3][4] Perion's platforms, such as Perion One, process massive data volumes using AI/ML to deliver precise, privacy-focused targeting (e.g., cookieless solutions like SORT), high-impact creatives (Undertone), social ads (MakeMeReach), and inventory management, helping clients optimize revenue and performance amid market fragmentation.[1][2][4][7] In 2024, it reported $749.4 million in revenue, underscoring its growth in a competitive adtech landscape.[1]
Perion serves major brands and publishers by solving core challenges like crumbling cookies, privacy regulations, and channel fragmentation through data-driven, adaptable technologies that enhance connections between advertisers and consumers.[2][4] Its mission emphasizes making digital advertising more effective by integrating data, creativity, and channels for measurable results, with a focus on innovation via AI investments.[1][2]
Perion Network Ltd. was founded in 1999 in Israel, initially evolving from early digital efforts into a comprehensive adtech leader.[1] While specific founders are not detailed in available sources, the company's leadership includes key executives like CEO Tal Jacobson, CFO, Chief Revenue Officer, COO, Chief Strategy Officer, CMO, CPO, CTO, and others driving its global expansion.[2] Pivotal moments include strategic acquisitions and brand integrations like SORT, Undertone, MakeMeReach, and aspects of PubMatic inventory tools, broadening its portfolio across channels.[1] Early traction built on holistic solutions for search, media, and CTV, with recent milestones like the 2025 integration with Amazon DSP to leverage first-party data for commerce-focused campaigns, accelerating its omnichannel strategy.[7]
This evolution reflects Perion's shift from traditional digital ads to AI-centric platforms amid rising privacy demands and media complexity, positioning it as a "connective force" in advertising.[2][4]
These elements create a "one-stop shop" for advertisers, emphasizing developer-friendly, frictionless experiences over siloed competitors.[1][5]
Perion rides the AI-driven adtech wave in a post-cookie era, where privacy laws (e.g., GDPR) and signal loss fragment targeting, making unified platforms essential.[1][4] Timing is ideal amid CTV and DOOH growth—projected to surge with streaming dominance—and commerce media's rise, where Perion's Amazon DSP integration taps high-intent budgets.[3][7] Market forces like ad spend shifts to retail media and programmatic efficiency favor its data-agnostic AI, which outperforms traditional DSPs by connecting "people, places, and creativity."[2][4]
Perion influences the ecosystem by empowering publishers to maximize inventory (e.g., via PubMatic tools) and brands to achieve full-funnel precision, fostering innovation in a $600B+ digital ad market while uplifting communities through collaborative tech.[1][2][5]
Perion is poised for accelerated growth via platform expansions like deeper Amazon DSP synergies and AI enhancements for emerging channels (e.g., audio, retail media), targeting commerce and performance verticals with strong ROI demand.[7] Trends like AI automation, zero-party data, and omnichannel attribution will shape its path, potentially driving Contribution ex-TAC metrics higher as adtech consolidates.[8] Its influence may evolve from solutions provider to ecosystem orchestrator, scaling global share if it navigates acquisition risks and economic volatility—building on 2024's $749.4M revenue as a resilient adtech leader.[1][7]
This positions Perion as a vital connector in digital advertising's future, delivering holistic value from its 1999 roots.[1][2]
Key people at Perion.
