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§ Private Profile · 149 W 36th St New York, NY 10018 United States
Perch Interactive, Inc is a company.
Perch Interactive, Inc has raised $1.7M across 1 funding round.
Key people at Perch Interactive, Inc.
Perch Interactive, Inc has raised $1.7M in total across 1 funding round.
Perch Interactive creates interactive retail displays that bridge the gap between physical products and digital content. Their core technology, often referred to as "lift and learn," allows shoppers to interact with merchandise and instantly access rich digital information, videos, and promotions directly at the shelf. This approach integrates computer vision and projection mapping to transform passive product displays into engaging, data-capturing experiences.
The company was founded in 2012 by Jared Schiffman, Lucy Lyle, and Phillip Tiongson, who identified a critical need to revitalize brick-and-mortar retail environments. Their insight stemmed from the observation that physical stores lacked the dynamic engagement and measurable analytics prevalent in online commerce. They aimed to empower retailers with tools to make in-store shopping more interactive and informed for consumers.
Perch's products are utilized by various brands and retailers seeking to enhance the customer journey and improve in-store sales performance. The company’s vision focuses on transforming traditional retail spaces into dynamic, data-rich ecosystems where physical interaction drives meaningful engagement. They envision a future where every product interaction provides value to both the shopper and the retailer.
Key people at Perch Interactive, Inc.
Perch Interactive, Inc has raised $1.7M across 1 funding round. Most recently, it raised $1.7M Perch - Seed in July 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 17, 2018 | $1.7M Seed | Corigin Ventures, The Visuality Corporation | — | Announced |
Perch Interactive, Inc. is a New York City-based startup founded in June 2012 by MIT graduates, specializing in interactive retail displays and an in-store shopper marketing analytics cloud platform.[1][2][3] The company develops "lift and learn" smart shelves that turn product surfaces into dynamic, hands-on interfaces, providing retailers and brands with real-time engagement data, customer insights, and analytics to enhance shopper experiences and measure media effectiveness.[1][2][3] It serves the retailing and distribution industry, targeting brick-and-mortar stores to boost purchases, brand loyalty, and ROI through engaging in-store journeys; by the time of available data, it had reached full product-ready stage with around 8-35 employees.[1][4]
A pivotal development is Raydiant's acquisition of Perch, integrating its technology into the Raydiant Experience Platform to expand interactive retail solutions.[3]
Perch Interactive was founded in June 2012 in New York City by MIT alumni aiming to transform retail through innovative displays.[1] The core idea emerged from creating interactive in-store digital displays where products serve as the interface, delivering engaging, educational experiences while capturing shopper interaction data for retailers.[1] Early traction built on this "lift and learn" smart shelf technology, positioning Perch as a leader in providing real-time analytics for in-store marketing.[2][3][5] The company grew to a full product-ready stage with a small team of about 8 employees initially, focusing on revolutionizing physical retail amid rising demand for data-driven shopper insights.[1]
Perch rides the wave of digital transformation in physical retail, blending IoT hardware with analytics to bridge online personalization and in-store experiences amid e-commerce dominance.[1][2][3] Timing aligns with post-pandemic retail recovery, where brands seek data on shopper habits to compete with digital giants, fueled by market forces like rising omnichannel demands and analytics maturity.[2][5] By influencing ecosystems through acquisitions like Raydiant's, Perch accelerates adoption of smart shelves, empowering retailers to influence purchases and setting standards for interactive in-store tech.[3]
Post-acquisition by Raydiant, Perch's technology will likely scale within a broader platform, amplifying "lift and learn" features across more retail environments.[3] Trends like AI-driven personalization and edge computing will shape its path, enhancing real-time insights amid growing in-store analytics markets. Its influence may evolve from niche innovator to integral component in unified retail experiences, sustaining momentum from its MIT roots in revolutionizing shopper engagement.[1][3] This positions Perch to thrive as brick-and-mortar adapts, echoing its founding mission to make any surface interactive.[1]
Perch Interactive, Inc has raised $1.7M in total across 1 funding round.
Perch Interactive, Inc's investors include Corigin Ventures, The Visuality Corporation.
