Peloton Equity

Peloton Equity is a private equity firm that provides growth capital exclusively to companies within the healthcare sector. The firm specializes in making investments in the lower middle market, leveraging deep industry expertise to identify and partner with promising enterprises. Its approach involves actively collaborating with management teams to accelerate strategic initiatives and operational improvements for sustained expansion.

The firm was established in 2014 as the successor entity to Ferrer Freeman & Company. Co-founded by Carlos A. Ferrer and Theodore Lundberg, Peloton Equity was built upon the founding partners' extensive experience, which spans over two decades in healthcare investing. This background provided the insight to create a dedicated firm focused on the unique opportunities within the evolving healthcare landscape.

Peloton Equity primarily serves healthcare companies seeking capital and strategic guidance to scale their operations and enhance market presence. The firm’s vision is to act as a collaborative partner, akin to a peloton in cycling, working closely with its portfolio companies to increase speed, strength, and efficiency. This collaborative model aims to foster accelerated growth and maximize long-term value creation within the healthcare industry.