Pear Commerce is a company.
Pear Commerce has raised $10.0M across 1 funding round.
Key people at Pear Commerce.
Pear Commerce has raised $10.0M in total across 1 funding round.
Key people at Pear Commerce.
Pear Commerce has raised $10.0M in total across 1 funding round.
Pear Commerce's investors include Great North Ventures.
Pear Commerce is a retail e-commerce platform that connects consumer packaged goods (CPG) brands with retailers, providing shoppable tools like store locators, product detail pages, and direct-to-cart links to drive online transactions and capture consumer behavior data.[1][2] It serves CPG brands and retailers by solving the problem of turning digital marketing into measurable sales, with features like daily inventory scanning across 165,000+ stores (60x the industry standard) and click-level data for optimizing campaigns.[2][3] The company, founded in 2018 in Milwaukee, Wisconsin, has raised $10M in funding and earns under $5M in revenue, earning praise from Fortune 500 and emerging brands for its seamless integration and accuracy.[2][3][5]
Pear Commerce was founded in 2018 in Milwaukee, Wisconsin, as a software startup aimed at enabling CPG companies to convert national ads into real retail transactions and build online channels for new and repeat customers.[1][3] While specific founders are not detailed in available sources, the company emerged amid the rise of omnichannel retail, addressing gaps in connecting brands' digital efforts to in-store and online availability.[2] Early traction came from its proprietary inventory scanning technology, which quickly differentiated it from competitors relying on outdated APIs, leading to rapid adoption and positive user transitions within weeks.[2][5]
Pear Commerce rides the omnichannel retail trend, where CPG brands must bridge digital ads, social media, and e-commerce with physical shelves amid rising online grocery and direct-to-consumer shifts.[1][2] Its timing aligns with post-pandemic e-commerce growth, where out-of-stocks and poor visibility frustrate shoppers—Pear's daily scanning counters this, influencing ecosystems by enabling precise demand capture for brands like those in food and beverage.[2][5][6] Market forces like data-driven marketing and retailer integrations favor it, positioning Pear to shape performance marketing standards, much like competitors SmartCommerce but with superior scale.[1]
Pear Commerce is poised to expand as CPG digitization accelerates, potentially deepening integrations with emerging retail APIs and AI for predictive inventory, while scaling beyond the US/Canada.[2][4] Trends like hyper-personalized ads and real-time commerce will amplify its data edge, evolving its influence from enabler to essential infrastructure for brands chasing measurable ROI. This momentum from $10M funding and strong reviews suggests sustained growth in a fragmented market.[3][5]
Pear Commerce has raised $10.0M across 1 funding round. Most recently, it raised $10.0M Series A in June 2024.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jun 1, 2024 | $10.0M Series A | Great North Ventures |
