Payfura

High-Level Overview

Payfura is a global fiat-to-crypto on/off ramp payment gateway built specifically for Web3 applications. Its core product enables crypto-native platforms—such as exchanges, wallets, NFT marketplaces, and DeFi protocols—to seamlessly integrate local payment methods so their users can buy and sell crypto with fiat currency. By abstracting away the complexity of compliance, KYC/AML, and regional payment rails, Payfura lets Web3 businesses focus on product and growth while offering a smooth, localized onboarding experience.

The company serves developers and Web3 founders who need a robust, embeddable solution to convert between fiat and crypto at scale. It solves a critical bottleneck in the crypto user journey: frictionless, compliant, and globally accessible onboarding. Since its rebrand from Rampay and participation in Y Combinator, Payfura has raised $500K in a convertible note round, signaling early validation in the infrastructure layer of the Web3 stack.

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Origin Story

Payfura was founded in 2022 by Gajendra Khatri and Sagar Khatri, software engineers with around seven years of experience across startups and large enterprises, and four years immersed in the blockchain space. Through their work with Web3 companies, they identified a recurring pain point: even when platforms had strong crypto functionality, enabling users to move between fiat and crypto remained a complex, compliance-heavy, and regionally fragmented challenge.

They started building what was originally called Rampay as a next-generation payment infrastructure to let Web3 apps onboard users with local payment methods while handling KYC, AML, and regulatory requirements within the solution. The product gained early traction through API and widget-based integrations, and the company later rebranded to Payfura to reflect its broader vision as a global payments infrastructure layer. Backed by Y Combinator, Payfura has since positioned itself as a key enabler for Web3 platforms aiming to scale across geographies without rebuilding payment rails from scratch.

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Core Differentiators

Fiat-to-Crypto Infrastructure, Not Just a Feature

Payfura is not just a widget or a one-off integration—it’s a full payment gateway purpose-built for Web3. It acts as a bridge between traditional finance and crypto, allowing platforms to embed on/off ramps as a core part of their user experience.

API-First, Developer-Centric Design

• Clean, well-documented APIs and embeddable widgets
• Designed for fast integration into Web3 apps, exchanges, wallets, and NFT platforms
• Supports both direct API calls and no-code/low-code embeds for flexibility

Global, Localized Payment Methods

• Enables users to transact in fiat using region-specific payment options (cards, bank transfers, e-wallets, etc.)
• Helps Web3 platforms expand into new markets without building local payment stacks

Built-In Compliance Layer

• KYC/AML checks handled within the Payfura stack
• Reduces regulatory burden on partner platforms, especially important for startups navigating complex compliance landscapes

Focus on Web3 Use Cases

• Tailored for crypto exchanges, wallets, NFT marketplaces, and DeFi protocols
• Offers analytics, transaction monitoring, and dedicated support for partners

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Role in the Broader Tech Landscape

Payfura sits at the intersection of two powerful trends: the maturation of Web3 infrastructure and the growing demand for seamless fiat-crypto interoperability. As more users and institutions enter crypto, the “last mile” problem—how to move money in and out of crypto easily and safely—has become a major bottleneck. Payfura addresses this by acting as a standardized, compliant on/off ramp layer, similar to how Stripe or Adyen abstracted complexity in traditional e-commerce payments.

The timing is critical: with rising regulatory scrutiny, regional fragmentation in payment rails, and increasing expectations for localized UX, Web3 platforms can’t afford to build and maintain their own fiat gateways. Payfura benefits from the broader shift toward modular, composable infrastructure in Web3, where specialized providers handle identity, payments, and compliance so that apps can focus on core innovation.

By lowering the barrier to fiat access, Payfura also plays a role in accelerating mass adoption of Web3, especially in emerging markets where local payment methods dominate. In doing so, it strengthens the ecosystem by enabling more developers to build globally accessible, compliant applications without deep payments expertise.

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Quick Take & Future Outlook

Payfura is well-positioned to become a foundational layer in the Web3 payments stack, especially as more platforms seek off-the-shelf, compliant solutions for fiat on/off ramps. The next phase will likely involve expanding supported regions and payment methods, deepening compliance capabilities, and potentially offering value-added services like payout rails, recurring subscriptions, or multi-chain settlement.

As regulators continue to tighten rules around crypto transactions, infrastructure players like Payfura that bake compliance into their core offering will gain increasing strategic value. If they can maintain a strong developer experience while scaling their network of partners and payment providers, they could evolve into a default choice for Web3 apps looking to onboard the next billion users.

In a world where the line between fiat and crypto is blurring, Payfura’s mission—to make fiat-to-crypto conversion simple, robust, and secure—could become as essential to Web3 as payment gateways are to traditional e-commerce.