Loading organizations...
§ Private Profile · Lehi, UT, USA
Pattern is a technology company.
Pattern operates as a global e-commerce accelerator, providing a unified platform to drive and control brand performance across online marketplaces. It integrates AI-powered insights and predictive analytics with expert services, optimizing crucial e-commerce levers like traffic, conversion, pricing, and availability. It offers solutions for marketplace strategies, international expansion, logistics, and brand protection.
Established in 2013 by David Wright and Melanie Alder, Pattern emerged from a vision to streamline brand growth within the complex e-commerce sector. Originally iServe, the company evolved into a comprehensive accelerator, built on the insight that meticulous management of revenue drivers ensures marketplace success. This understanding guided its global expansion.
The company partners with established brands seeking to expand and control their global online sales channels. Pattern blends advanced technology with strategic collaboration, assisting clients with inventory management and marketplace strategy. Its vision focuses on empowering brands to achieve scalable, sustained revenue growth within the evolving digital commerce landscape.
Pattern has raised $375.0M across 5 funding rounds.
Key people at Pattern.
Pattern has raised $375.0M in total across 5 funding rounds.
Pattern has raised $375.0M across 5 funding rounds. Most recently, it raised $35.0M Series B in August 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 25, 2022 | $35M Series B | Christopher Abbott | Bidra Innovation Ventures, Founders Fund, Iselect, LAUNCH, Ospraie AG Science, David Friedberg, Valor Capital Group | Announced |
| Oct 6, 2021 | $225M Venture Round | John Bailey | — | Announced |
| Jun 10, 2021 | $60M Venture Round | — | HOF Capital, Kleiner Perkins, Primary Venture Partners, RRE Ventures, RSE Ventures, Victory Park Capital | Announced |
| Aug 11, 2020 | $52M Series A | Cameron Tanner, Daniel GAY | — | Announced |
| May 1, 2016 | $3M Seed | — | AME Cloud Ventures, Astanor Ventures, Hardware Club, Lunar Ventures, Uncork Capital, Greg Kidd, Felicis Ventures, First Round Capital | Announced |
Pattern has raised $375.0M in total across 5 funding rounds.
Pattern's investors include Christopher Abbott, Bidra Innovation Ventures, Founders Fund, iSelect, LAUNCH, Ospraie Ag Science, David Friedberg, Valor Capital Group, John Bailey, HOF Capital, Kleiner Perkins, Primary Venture Partners.
Key people at Pattern.
Pattern is a leading global ecommerce acceleration technology company that helps consumer brands scale by optimizing traffic, conversions, pricing, and product availability across digital marketplaces. Its AI-driven platform integrates marketplace management, logistics, social commerce, and data analytics to drive profitable growth for brands selling on Amazon, Walmart, Target, eBay, and other major marketplaces worldwide. Pattern serves hundreds of global brands, enabling them to expand into new markets, protect their brand, and increase sales velocity through a combination of proprietary technology and expert services. The company has demonstrated strong growth momentum, surpassing $1.4 billion in annual sales by 2023 and expanding to over 1,800 employees across 18+ global locations[2][3][4][5].
Pattern was founded in 2013 in Lehi, Utah, originally launched as iServe by David Wright and Melanie Alder. It began by selling small products on Amazon and quickly evolved by developing proprietary software like TriGuardian for pricing protection. The company rebranded to Pattern in 2018, acquired Practicology, and established its corporate headquarters. Since then, Pattern has expanded globally, growing its team and footprint while continuously innovating its ecommerce acceleration platform. Key founders, particularly David Wright (CEO), have driven the company’s vision to harness AI and data science to empower brands in the complex ecommerce ecosystem[1][4][7].
Pattern rides the accelerating trend of global ecommerce expansion and marketplace proliferation, leveraging AI and big data to solve complex challenges in online retail. The timing is critical as brands increasingly seek to diversify sales channels beyond their own websites to marketplaces worldwide, requiring sophisticated tools for pricing, inventory management, and logistics. Pattern’s platform addresses these market forces by simplifying ecommerce complexity, enabling brands to scale rapidly and profitably. Its influence extends to shaping marketplace dynamics, setting new standards for ecommerce acceleration, and fostering innovation in AI-driven retail technology[2][3][4].
Looking ahead, Pattern is positioned to deepen its leadership in global ecommerce acceleration by expanding its AI capabilities, entering new emerging markets, and enhancing its logistics and social commerce solutions. Trends such as increased marketplace fragmentation, rising consumer demand for seamless cross-border shopping, and the growing importance of social commerce will shape its trajectory. Pattern’s continued innovation and strategic acquisitions are likely to strengthen its ecosystem influence, making it an indispensable partner for brands aiming to thrive in the evolving digital commerce landscape[1][3][4]. The company’s mission to make ecommerce “surprisingly simple and refreshingly human” suggests a future focus on balancing cutting-edge technology with personalized client relationships.
