Patricof Co

Patricof Co is a specialized private investment platform, deploying strategic capital into leading consumer brands. The firm distinguishes itself by activating professional athletes to enhance investment performance and generate unique value. It provides advisory services to develop athletes into independent investors and business professionals, operationalizing their cultural influence as active shareholders within its portfolio.

Mark Patricof, the company’s CEO, founded Patricof Co on the insight that professional athletes are an underutilized strategic asset in private equity. This model leverages their unique reach and influence beyond endorsements, positioning them as impactful business partners driving brand development and investment returns.

Patricof Co serves high-profile professional athletes seeking diverse investment opportunities and consumer brands requiring strategic capital. The firm's vision demonstrates how the athlete-as-shareholder model yields superior investment performance and strategic advantages for partners and supported brands.