Loading organizations...
§ Private Profile · Newcastle Upon Tyne, Newcastle upon Tyne, United Kingdom
Partnerize is a technology company.
Partnerize provides an integrated partnership automation platform, offering marketers a comprehensive suite for discovery, recruitment, optimization, payment, brand safety, and fraud prevention. This technology enables enhanced control and transparency over partnership programs, serving as a scalable solution for managing and tracking online sales partners.
Founded in 2010 as Performance Horizon by Malcolm Cowley, Chris Hodson, and Paul Fellows, the company addressed the need for superior performance marketing tracking. This foundation evolved, leading to a 2018 merger with Pepperjam to form Partnerize, consolidating capabilities into a unified platform for comprehensive partnership management.
Partnerize serves marketers aiming to maximize the efficiency and profitability of their partnership channels. Its vision is to empower businesses to transform these partnerships into profit centers, mitigating over-reliance on primary sales and marketing. The platform enables strategic management of the entire partnership marketing lifecycle.
Partnerize has raised $89.0M across 6 funding rounds.
Partnerize has raised $89.0M in total across 6 funding rounds.
Partnerize is a SaaS technology company providing an AI-powered partnership management platform (PMP) that enables brands to form, manage, analyze, and optimize partner marketing programs at scale.[1][2][3] It serves leading global marketers by automating partner discovery, tracking, measurement, payments, and fraud prevention, managing over $6B in partner programs across 214 countries and 60 currencies.[1][2][6] The platform solves the challenges of manual affiliate and partnership operations—such as siloed data, fraud risks, and inefficient scaling—by delivering real-time analytics, predictive AI models, and integrated tools that turn partnerships into profit centers, with proven ROI including 330% returns and <3-month payback periods per Forrester analysis.[3][6]
Partnerize emerged as a pioneer in partnership automation, focusing on SaaS solutions for affiliate and partner marketing, though specific founding year and founders are not detailed in available sources.[1][5] Its evolution centers on addressing the shift from manual, human-optimized programs to AI-driven, machine-mediated markets, where static operations lead to lost yield and fraud risks.[3] Early traction came from integrations with mobile SDKs like Branch and e-commerce plugins, enabling brands to run scalable campaigns and manage financial exchanges globally, now supporting hundreds of top brands.[1][4]
Partnerize stands out with its fully integrated, end-to-end platform combining AI automation and comprehensive services:
Partnerize rides the wave of AI-mediated partnership marketing, where manual affiliate programs are outpaced by automated, predictive systems amid rising ad costs and privacy changes.[3] Timing aligns with the "machine-mediated market," enabling brands to scale subsidies to primary channels like performance marketing and SaaS, reducing unit economic pressures.[5] Market forces favoring it include mobile/cross-device consumer shifts, influencer growth, and fraud proliferation, which its integrations and protections address.[4] It influences the ecosystem by promoting open stacks for multi-touch attribution, empowering marketers to integrate partnership data seamlessly and convert channels into profit drivers for global brands.[2][7]
Partnerize is positioned to dominate as AI evolves partnerships from cost centers to automated profit engines, with expansions in predictive AI, unified attribution, and machine-speed scaling.[3] Trends like real-time data unification and fraud intelligence will shape its path, potentially growing beyond $6B managed volume amid e-commerce and influencer booms.[1][4] Its influence may expand through deeper ecosystem integrations, enabling more brands to thrive in a post-cookie, privacy-first world—reinforcing its role as the essential platform for partnership-driven growth.[2][6]
Partnerize has raised $89.0M across 6 funding rounds. Most recently, it raised $50.0M Other Equity in January 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 9, 2020 | $50M Venture Round | Accel KKR | Silicon Valley Bank | Announced |
| Nov 6, 2018 | $9M Venture Round | Hugh Campbell | — | Announced |
| Jun 1, 2016 | $15M Series C | — | Craft Ventures, Deep Fork Capital, DN Capital, Polychain Capital, SciFi VC, SV Angel, Third Kind Ventures, Vayner RSE, ED Zimmerman, IAN Sigalow, Colin Greenspon | Announced |
| Mar 13, 2015 | $2M Debt Financing | Silicon Valley Bank | — | Announced |
| Sep 1, 2014 | $10M Series B | Ajay Gopal Royan | Craft Ventures, Deep Fork Capital, DN Capital, Earlybird Venture Capital, FJ Labs, Hambro Perks, Piton Capital, Polychain Capital, SciFi VC, SV Angel, Third Kind Ventures, Vayner RSE, ED Zimmerman, Greycroft | Announced |
| Jul 1, 2012 | $3M Series A | — | Earlybird Venture Capital, FJ Labs, Hambro Perks, Piton Capital, TOM Bradley, IAN Sigalow | Announced |
Partnerize has raised $89.0M in total across 6 funding rounds.
Partnerize's investors include Accel-KKR, Silicon Valley Bank, Hugh Campbell, Craft Ventures, Deep Fork Capital, DN Capital, Polychain Capital, SciFi VC, SV Angel, Third Kind Ventures, Vayner RSE, Ed Zimmerman.