Particl is a technology company.
Particl has raised $5.0M across 1 funding round.
Particl has raised $5.0M in total across 1 funding round.
Particl has raised $5.0M in total across 1 funding round.
Particl's investors include Album VC, Crosslink Capital, Endeavor8, NFX, Peterson Ventures.
Particl is an AI-powered competitor intelligence platform for e-commerce and retail brands, launched in 2020 and headquartered in South Jordan, Utah.[1][2][4] It aggregates publicly available data across over 600 million SKUs and $500 billion in revenue from 20,000+ retailers, using algorithms to deliver real-time insights on sales, pricing, inventory, assortment, customer sentiment, and market trends.[2][4] Serving brands in apparel, beauty, consumer goods, health, jewelry, and more—including clients like True Religion, Koio, Cupshe, and Skims—Particl helps solve the problem of navigating noisy retail markets by enabling data-driven decisions on pricing, product launches, competitor benchmarking, and growth opportunities.[1][2][4] With features like dynamic dashboards, customizable reports, alerts, and historical data (up to 12 months), it empowers teams to identify top sellers, market gaps, and profitable strategies without needing advanced data skills.[2][4]
The platform has raised $5 million in funding and tracks billions of transactions, providing actionable intelligence that synthesizes web-scale data into immediate business impact.[1][2][4]
Particl emerged in 2020 amid the rise of e-commerce data explosion, founded to address brands' need for synthesized, predictive insights rather than raw noise.[1][4] Led by CEO Wilson (as referenced in coverage), the company started by gathering publicly available web data and applying algorithms to forecast sales, helping brands benchmark against competitors and optimize pricing or launches.[1] Early traction came from apparel and shoe sectors, with clients like True Religion and Koio adopting it for performance tracking; by recent years, it expanded to high-profile users like Kim Kardashian's Skims, while scaling to monitor 500-600 million products.[1][2][4] Pivotal moments include leveraging the AI shift for conversational data analysis, fueling growth as brands sought real-time tools post-2020 e-commerce boom.[1]
Particl rides the AI-driven retail intelligence wave, capitalizing on e-commerce's post-pandemic growth where brands face overwhelming data from fragmented channels.[1][2][4] Its timing aligns with the shift toward real-time, conversational AI tools—allowing non-experts to "talk with their data"—amid rising competition in direct-to-consumer and omnichannel retail.[1] Market forces like dynamic pricing pressures, inventory volatility, and sentiment tracking from social/review data favor Particl, as it processes billions of points to uncover trends faster than manual research.[2][4] By influencing product strategy for fast-growing DTC brands, it shapes the ecosystem, reducing waste in assortments and accelerating launches in high-velocity sectors like beauty and apparel.[1][2]
Particl is poised to expand as AI retail tools become table stakes, potentially deepening integrations with platforms like Klaviyo for end-to-end workflows and scaling to new verticals like supplements or outdoor gear.[2][4][6] Trends like advanced predictive analytics, global retailer expansion, and AI-enhanced personalization will propel it, especially with e-commerce projected to grow amid economic shifts. Its influence may evolve from intelligence provider to full strategy partner, empowering more brands to dominate noisy markets—just as it synthesizes the "busy, loud world" into clear, profitable paths.[1][4]
Particl has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Seed in December 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 1, 2021 | $5.0M Seed | Album VC, Crosslink Capital, Endeavor8, NFX, Peterson Ventures |