Participate Capital

Participate Capital is an investment firm partnering with management to scale small businesses generating over $3 million in EBITDA. The firm enhances brand potential and digital value by integrating capital, talent, and strategic partners into portfolio companies. Their approach involves focused commitment, providing tailored support to improve operational efficiency and market growth for each partnership.

Alan Warms founded Participate Capital in 2005, initially as Participate Media. Warms' background includes founding and successfully exiting multiple technology ventures, like Participate Systems, and strategic consulting at The Boston Consulting Group. Principal Gary Leff brings extensive experience founding, scaling, and investing in consumer and hospitality businesses, with prior consulting at Bain & Company.

The firm engages directly with leadership at small and medium-sized enterprises. Participate Capital’s vision centers on cultivating robust, scalable businesses through active involvement and concentrated partnerships. By dedicating resources and expertise to a select group, they drive sustained value creation and foster market impact.