Paiv (formerly Gamify) is a technology company.
Paiv (formerly Gamify) has raised $3.0M across 1 funding round.
Paiv (formerly Gamify) has raised $3.0M in total across 1 funding round.
Paiv (formerly Gamify) has raised $3.0M in total across 1 funding round.
Paiv (formerly Gamify)'s investors include Broadway Angels, New Stack Ventures, Court Lorenzini, Rudy Gadre.
Paiv (formerly Gamify) is a Salt Lake City-based technology company that builds a unified performance suite for field sales and service teams, consolidating tools like territory management, lead tracking, pipeline management, AI-powered voice note-taking, prospecting, coaching, scheduling, and analytics into a single mobile platform.[3][5] It serves sales leaders, operations managers, and mobile workforces in industries such as home services (e.g., pest control, solar, alarms), integrating bi-directionally with CRMs like Salesforce and HubSpot to eliminate data duplication, standardize field data collection, and boost productivity and revenue.[1][3] The company solves fragmented toolsets that hinder efficiency for door-to-door and field reps by enabling custom competitions, incentives, and real-time collaboration, with early bootstrapped growth since 2021 leading to a $2.4M+ funding round from investors like m]x[v Capital and 24 employees as of recent data.[1][3]
Paiv was co-founded in 2021 by Emily Applegarth (CEO) and her father David Brown (CTO) in Lehi/Salt Lake City, Utah, initially bootstrapping the company without external funding despite challenges.[1][3][5] Applegarth, a 2022 WIN100 awardee, and Brown started by building gamification solutions for competitive, commission-based home services sales teams—targeting door-to-door reps in pest control, solar, and alarms—repurposing Brown's prior consumer-focused tools for B2B use with CRM integrations.[1] Early traction was tough as they iterated based on client feedback, shifting from niche to broader sales applications; a pivotal moment came with the 2022 Silicon Slopes "Startup of the Year" award and a $2.5M+ pre-seed round in 2023, fueling expansion.[1][3] Jess Reagan later joined as CRO and co-founder, rounding out the core team.[5]
Paiv stands out in sales tech through these key strengths:
(Note: Distinct from unrelated gamification tools like the 2011-founded advergame platform.[2])
Paiv rides the field sales orchestration trend, where AI-driven unification addresses mobile workforce pain points amid rising remote/hybrid sales models and CRM dominance.[3] Timing aligns with post-2021 demand for productivity tools in fragmented markets like home services, amplified by economic pressures on revenue teams; market forces like Salesforce ecosystem growth and AI adoption favor its integrations and no-code gamification.[1][3] It influences the ecosystem by empowering underserved field reps—often overlooked versus inside sales—driving Silicon Slopes' startup momentum and setting a model for bootstrapped-to-funded agility in sales tech.[1]
Paiv is poised for accelerated growth by expanding AI features and CRM depth, targeting larger enterprises beyond home services while leveraging its $2.4M+ war chest.[3] Trends like AI coaching ubiquity and gamified incentives will shape its path, potentially evolving influence through partnerships or acquisitions in the $10B+ sales enablement space. As a family-led innovator, expect it to redefine field productivity, circling back to its roots in turning competition into scalable revenue.
Paiv (formerly Gamify) has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in March 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 1, 2023 | $3.0M Seed | Broadway Angels, New Stack Ventures, Court Lorenzini, Rudy Gadre |