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§ Private Profile · New York City, NY, USA
Paddle8 is a technology company.
Paddle8 operates as an online auction house, specializing in fine art and collectibles. The platform facilitates curated auctions for contemporary art, prints, photography, and street art. Pieces, generally valued between $1,000 and $100,000, undergo specialist vetting to ensure authenticity, digitizing and streamlining traditional art acquisition. This digital approach aims to make art purchasing more accessible for a global audience.
Founded in May 2011, Paddle8 was conceived by Alexander Gilkes, a former LVMH executive and Phillips auctioneer, alongside Aditya Julka, a Harvard Business School MBA, and Osman Khan, a banker. Their vision aimed to modernize art collecting by integrating curatorial expertise with an efficient online platform, pivoting from showcasing online exhibitions to focusing on timed auctions to fulfill market demand.
The company serves collectors, curators, and artists globally, providing a sophisticated digital destination for unique art. Paddle8 connects individuals with diverse works, fostering broader market engagement beyond traditional channels. Its mission is to demystify art acquisition and broaden access to a vetted selection for a digitally-savvy clientele, envisioning a more transparent and inclusive art world.
Paddle8 has raised $51.0M across 4 funding rounds.
Paddle8 has raised $51.0M in total across 4 funding rounds.
Paddle8 has raised $51.0M across 4 funding rounds. Most recently, it raised $34.0M Series C in October 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 28, 2015 | $34M Series C | — | Damien Hirst, David Zwirner, Edgar Berger, Eric Fellner, JAY Jopling, Rolf Sachs, Stavros Niarchos, Mousse Partners | Announced |
| May 1, 2014 | $7M Series U | — | Winklevoss Capital | Announced |
| Jun 1, 2013 | $6M Series B | — | 2048 Ventures, Accel, Brainchild, Entrée Capital Ventures, FJ Labs, Founder Collective, Marketplace Capital, Queensbridge Venture Partners, Sound Ventures, TCV, Teamworthy Ventures, The Finger Group, Wellington Management, Arie Abecassis, ELI Manning, ROB Glaser, Shane Battier | Announced |
| Feb 1, 2012 | $4M Series A | — | 2048 Ventures, Accel, Brainchild, Entrée Capital Ventures, FJ Labs, Founder Collective, Marketplace Capital, Queensbridge Venture Partners, Sound Ventures, TCV, Teamworthy Ventures, The Finger Group, Wellington Management, Arie Abecassis, ELI Manning, ROB Glaser, Shane Battier, ED Zysik | Announced |
Paddle8 has raised $51.0M in total across 4 funding rounds.
Paddle8's investors include Damien Hirst, David Zwirner, Edgar Berger, Eric Fellner, Jay Jopling, Rolf Sachs, Stavros Niarchos, Mousse Partners, Winklevoss Capital, 2048 Ventures, Accel, Brainchild.
Paddle8 is an online auction platform specializing in fine art, collectibles, design, jewelry, and watches, targeting pieces priced between $1,000 and $100,000, with all items vetted for authenticity.[1][2] It serves collectors, sellers, and over 350 non-profit organizations through themed auctions, benefit auctions, and an iPhone app for quick estimates and sales, solving access barriers in the traditional art market by offering a low-cost, global, tech-driven alternative to brick-and-mortar houses.[1][2][4] The company has raised between $44M and $59.86M in funding, achieved $35.8M in sales in 2014 (146% YoY growth), and reported $34M revenue in 2025, while evolving into Web3 charity events using NFTs and blockchain for luxury goods sectors.[2][3][4]
Paddle8 was founded in May 2011 in New York City by Alexander Gilkes (former LVMH executive and Phillips auctioneer), Aditya Julka (Harvard Business School Baker Scholar and entrepreneur), and Osman Khan (Goldman Sachs banker and Harvard MBA).[1] It started as a broad online platform for contemporary art exhibitions before pivoting to auctions, acquiring Blacklots in 2012 and an option in Artnet in 2013.[1] Key pivots included a 2017 takeover by Swiss investors installing Izabela Depczyk as CEO, leading to 21% growth in early 2018, expansion into gaming and streetwear via Highsnobiety by 2019, a merger with The Native S.A. emphasizing blockchain (influenced by Winklevoss advisors), and a shift to Web3 NFT charity platforms.[1][3][8]
Paddle8 rides the digital disruption of the $65B+ art market, pioneering online auctions for middle-market contemporary art and collectibles since 2011, democratizing access ignored by giants like Sotheby's.[1][8] Timing aligned with e-commerce growth and mobile tech, enabling 146% sales jumps and global expansion; market forces like rising online luxury sales and non-profit fundraising favored its model.[1][2] It influences the ecosystem by introducing blockchain/NFTs for charity (e.g., #mintforgood), competing with Artsy and Heritage while inspiring Web3 philanthropy in luxury goods.[3][4][8]
Paddle8's pivot to Web3 charity platforms positions it for growth in crypto philanthropy and decentralized fundraising amid blockchain adoption in luxury and NFTs.[3] Trends like AI vetting, metaverse art sales, and ESG-driven charity auctions will shape its path, potentially scaling revenue beyond $34M via smart contract events.[3] Its influence may evolve from art disruptor to Web3 enabler, merging auction trust with decentralized tech—echoing its founding mission to streamline collecting for a global audience.[1][3]