Pacific General Partners

Pacific General operates as a global investment firm, specializing in private equity and real estate. It bridges international capital with local opportunities, focusing on cross-border transactions. The firm's private equity strategy targets U.S. lower middle-market buyouts and structured equity investments, collaborating with strategic partners. Its real estate strategy covers credit and development, enabling flexible capital deployment and value creation.

Established in July 2019, Pacific General was founded by Dajeong Lee, a key founding member, and Matthew Yoon, a managing partner. The firm originated from an insight into cross-border transactions and overlooked market opportunities. Founders apply deep, local perspectives to transform under-appreciated businesses into scalable platforms via strategic investment.

Pacific General primarily serves strategic investors and asset owners seeking curated private equity and real estate investment opportunities. Its vision centers on transforming businesses with hidden potential into highly scalable platforms, leveraging a distinctive investment perspective. The firm fosters long-term trust and growth by navigating complex global and local market dynamics, capitalizing on undervalued assets.