Pace Avenue is a company.
Key people at Pace Avenue.
Pace Avenue was founded by Gary Kremen (Executive Chairman, Co-Founder).
Pace Avenue was founded by Gary Kremen (Executive Chairman, Co-Founder).
Key people at Pace Avenue.
Pace Avenue is a company that enables mass-market adoption of home energy-efficiency and solar products by helping homeowners finance clean energy improvements through the PACE (Property Assessed Clean Energy) program.[1][4][5] It sources high-quality, trustworthy contractors to implement these upgrades, serving homeowners seeking affordable access to energy-efficient solutions like solar installations.[4][5] Operating in the consumer services and energy efficiency sector with approximately $3 million in revenue, Pace Avenue addresses the financial barriers to sustainable home improvements, driving broader adoption of green technologies.[2]
Headquartered in Oakland, California, at 2201 Broadway Suite #300, the company simplifies the process for residential customers, combining financing with vetted service providers to solve high upfront costs for energy upgrades.[3][4]
Pace Avenue emerged in the clean energy financing space, focusing on the PACE program, which allows homeowners to fund energy-efficient home improvements via property tax assessments repaid over time.[5] While specific founding year and founders are not detailed in available sources, the company's Oakland base and emphasis on trustworthy contractors suggest roots in California's progressive clean energy market, where PACE programs gained traction post-2008 financial crisis to enable retrofits without large upfront payments.[5] Early momentum likely built from partnering with local governments and contractors to scale residential solar and efficiency projects, as evidenced by its established presence and revenue generation.[2]
Pace Avenue rides the global clean energy transition trend, fueled by rising solar adoption, net-zero goals, and incentives like the U.S. Inflation Reduction Act, which amplify demand for affordable home upgrades.[1] Timing is ideal amid escalating energy costs and climate pressures, where PACE financing counters high installation barriers—solar panel costs have dropped but upfront capital remains a hurdle for 70-80% of households. Market forces like falling battery storage prices and state-level PACE expansions favor its model, positioning it to influence the residential greentech ecosystem by partnering with contractors and utilities for widespread deployment.[4][5]
Pace Avenue is poised for growth as PACE programs expand nationwide and solar+storage becomes standard for homes, potentially scaling revenue beyond $3 million through tech integrations like AI-driven contractor matching or app-based financing.[2] Trends like decentralized energy grids and EV charging integration will shape its path, evolving its role from financier to ecosystem orchestrator. With clean energy mandates intensifying, expect partnerships with big solar players and international pilots—tying back to its core mission of mass-market adoption for a sustainable housing stock.[1]