Pace Avenue

Pace Avenue provides a comprehensive platform for residential property owners to implement smart home improvements. The company specializes in solutions reducing energy and water consumption, offering a streamlined process for planning, selecting, and executing upgrades. These technologies optimize home utility performance, resulting in significant cost savings and environmental sustainability.

Co-founded in 2016 by Brad Bowery, Gary Kremen, and Micah Myers, Pace Avenue emerged from recognizing homeowners' desire for sustainable living and complexities of project financing. The founders aimed to simplify this process, enabling easier access to environmentally conscious and economically beneficial residential upgrades.

The company targets individual homeowners seeking long-term property enhancements reducing utility expenses. Pace Avenue's vision is to help millions of homeowners upgrade their residences for a more efficient future. By making eco-friendly home improvements accessible, the company fosters widespread adoption of greener residential practices.

High-Level Overview

Pace Avenue is a company that enables mass-market adoption of home energy-efficiency and solar products by helping homeowners finance clean energy improvements through the PACE (Property Assessed Clean Energy) program.[1][4][5] It sources high-quality, trustworthy contractors to implement these upgrades, serving homeowners seeking affordable access to energy-efficient solutions like solar installations.[4][5] Operating in the consumer services and energy efficiency sector with approximately $3 million in revenue, Pace Avenue addresses the financial barriers to sustainable home improvements, driving broader adoption of green technologies.[2]

Headquartered in Oakland, California, at 2201 Broadway Suite #300, the company simplifies the process for residential customers, combining financing with vetted service providers to solve high upfront costs for energy upgrades.[3][4]

Origin Story

Pace Avenue emerged in the clean energy financing space, focusing on the PACE program, which allows homeowners to fund energy-efficient home improvements via property tax assessments repaid over time.[5] While specific founding year and founders are not detailed in available sources, the company's Oakland base and emphasis on trustworthy contractors suggest roots in California's progressive clean energy market, where PACE programs gained traction post-2008 financial crisis to enable retrofits without large upfront payments.[5] Early momentum likely built from partnering with local governments and contractors to scale residential solar and efficiency projects, as evidenced by its established presence and revenue generation.[2]

Core Differentiators

• PACE Financing Expertise: Specializes in Property Assessed Clean Energy programs, enabling long-term, low-risk financing tied to property taxes rather than personal credit, making upgrades accessible to more homeowners.[5]
• Contractor Sourcing: Curates high-quality, reliable contractors to ensure project execution, reducing homeowner risk and building trust in the end-to-end process.[4]
• Focus on Mass Adoption: Targets broad residential market for solar and efficiency products, bridging financing gaps to accelerate clean energy transitions at scale.[1]
• Localized Operations: Oakland HQ supports hands-on service in a key U.S. solar hub, with potential reach across continents via employee distribution.[3]

Role in the Broader Tech Landscape

Pace Avenue rides the global clean energy transition trend, fueled by rising solar adoption, net-zero goals, and incentives like the U.S. Inflation Reduction Act, which amplify demand for affordable home upgrades.[1] Timing is ideal amid escalating energy costs and climate pressures, where PACE financing counters high installation barriers—solar panel costs have dropped but upfront capital remains a hurdle for 70-80% of households. Market forces like falling battery storage prices and state-level PACE expansions favor its model, positioning it to influence the residential greentech ecosystem by partnering with contractors and utilities for widespread deployment.[4][5]

Quick Take & Future Outlook

Pace Avenue is poised for growth as PACE programs expand nationwide and solar+storage becomes standard for homes, potentially scaling revenue beyond $3 million through tech integrations like AI-driven contractor matching or app-based financing.[2] Trends like decentralized energy grids and EV charging integration will shape its path, evolving its role from financier to ecosystem orchestrator. With clean energy mandates intensifying, expect partnerships with big solar players and international pilots—tying back to its core mission of mass-market adoption for a sustainable housing stock.[1]