P&E Directions

P&E Directions is a strategic consulting firm that focuses on supporting companies in achieving sustained growth through effective planning and execution. The firm provides services spanning business transformation and new business creation, employing a rigorous consulting methodology that begins with comprehensive business environment analysis. Their approach integrates deep analytical insights with practical implementation to drive tangible results across various industries.

The company was founded in 2001 by Naoki Shimada, who previously garnered experience at Apple Computer and Boston Consulting Group. Shimada established P&E Directions based on the insight that successful business expansion requires a seamless integration of strategic planning (P) with robust execution (E). This foundational principle underpins the firm’s commitment to not only devise strategies but also to actively support their implementation.

P&E Directions primarily serves companies and mission-driven leaders aiming for sustainable growth and significant market impact. The firm’s vision centers on fostering ambition and enabling clients to transform their businesses, identify new opportunities, and bridge the gap between their current state and desired future. They aim to be collaborative partners, ensuring clients achieve their long-term growth and value creation objectives.