Loading organizations...
Loading organizations...
Online solution helping reduce real estate ownership costs and taxes.
Ownwell provides a technology-driven service that helps real estate owners reduce their property taxes. The company leverages proprietary technology, artificial intelligence, and local expertise to analyze property expenses, market data, and millions of local records. This approach allows them to identify potential savings, streamline the complex property tax appeal process, and offer expert representation to its users.
The company was founded in 2020 by Colton Pace and Joseph Noor. Their core insight stemmed from the observation that individual property owners often lack the specialized tools and resources available to larger entities for effective property tax management. They sought to address this disparity, initially operating under the name "realAppeal" before evolving into Ownwell.
Ownwell primarily serves homeowners and other real estate owners, empowering them with a more equitable way to manage their property tax obligations. The company's vision centers on making real estate ownership more affordable and accessible by democratizing access to professional expertise and sophisticated analysis, allowing clients to confidently manage their property assets.
Ownwell has raised $56.0M across 2 funding rounds.
Ownwell has raised $56.0M in total across 2 funding rounds.
Ownwell is a venture-backed proptech company that builds software to help homeowners and property owners reduce real estate ownership costs, primarily by identifying overassessed properties and managing property tax appeals.[1][2][6] It serves everyday homeowners, investors, and underserved communities disproportionately affected by inaccurate tax assessments, solving the problem of over $40 billion in annual U.S. property tax overpayments through automated analysis, short-form appraisals, and end-to-end appeal processes.[1][3] Customers achieve an 86% success rate on appeals with average annual savings of $1,102, and the company has reduced assessments by over $10 billion to date; it also expands to savings on utilities, insurance, and exemptions.[5][6] Ownwell is rapidly growing with 51-200 employees, backed by investors like First Round Capital, and operates from Texas with a mission to make property ownership costs more transparent and equitable.[1][2]
Ownwell was co-founded by Colton Pace (CEO), Frank DiZenzo, and Joseph (likely a tech lead), who met while pursuing graduate studies at UCLA—Colton and Frank in business school, Joseph in a Computer Science Ph.D. program.[2][6] Pace, with prior experience as an investor and asset manager handling billions across venture capital and real estate (early backer of Redfin, Uber, Spotify), identified inequities where sophisticated investors outpaced everyday homeowners in minimizing taxes; he pursued business school to build a team around this insight.[2][6] The trio validated the idea by manually processing tax appeals via a simple Wix website, proving demand before scaling with software.[2] Launched as a well-funded startup, it has evolved from tax appeals to broader real estate cost tools, with early seed funding from Wonder Ventures, Founder Collective, Long Journey Ventures, and The Fund, followed by a round led by First Round Capital.[2]
(Note: A separate, unrelated Ownwell in Canada founded in 2024 by Dan MacDonald and Eric Leong focuses on client engagement for mortgage professionals; this profile centers on the primary U.S. entity matching the query's tech company description.[4])
Ownwell stands out in proptech through:
Ownwell rides the proptech wave amid rising U.S. housing costs and affordability challenges, where property taxes strain homeowners—exacerbated by post-pandemic valuations and inflation.[5] Its timing aligns with AI advancements enabling automated appraisals and appeals, disrupting a fragmented, manual process traditionally favoring institutional players.[1][6] Market forces like $40B+ annual overpayments and equity gaps create tailwinds, as regulators and studies highlight assessment biases.[1][3] By partnering with realtors and scaling via integrations, Ownwell influences the ecosystem, empowering 10M+ U.S. homeowners (and potentially more) with pro-level tools, fostering fairer real estate markets and supporting wealth-building in underserved groups.[2][5]
Ownwell is poised to expand beyond taxes into a full real estate optimization suite—insurance, utilities, equity management—leveraging its data moat and ML tech for predictive savings tools.[2][6] Trends like AI in fintech, remote work-driven relocations inflating assessments, and policy pushes for tax equity will accelerate growth, potentially capturing more of the $40B overpayment market. As a venture-backed leader with proven traction, its influence could evolve into ecosystem partnerships (e.g., insurers, lenders), redefining affordable homeownership and narrowing wealth gaps—ultimately making real estate work for everyday owners, not just elites.[1][5]
Ownwell has raised $56.0M in total across 2 funding rounds.
Ownwell's investors include Alpha Edison, Ryan Sanders, Bridge Bank, First Round Capital, Selina Troesch Munster, Vinny Pujji, Long Journey Ventures, PROOF, Wonder Ventures, Andreessen Horowitz, Bread and Butter Ventures, Browder Capital.
Ownwell has raised $56.0M across 2 funding rounds. Most recently, it raised $50.0M Debt / Series B in February 2026.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 19, 2026 | $50.0M Debt / Series B | Alpha Edison, Ryan Sanders | Bridge Bank, First Round Capital, Selina Troesch Munster, Vinny Pujji, Long Journey Ventures, PROOF, Wonder Ventures |
| May 1, 2022 | $6.0M Seed | First Round Capital | Andreessen Horowitz, Bread and Butter Ventures, Browder Capital, FirstMark Capital, Founder Collective, LAUNCH, Okta Ventures, Pareto Holdings, Redpoint Ventures, Stripe, TMV, Ulu Ventures, Uncork Capital, Matt Garratt, Aaron Rankin (Sprout Social), Arash Ferdowsi, Daren Cotter, Francis Santora, Moshe Lifschitz, Ron Pragides, Scott Banister, Long Journey Ventures, Wonder Ventures |