Own Up is a technology company.
Own Up is an AI-driven mortgage shopping service that helps customers find the best mortgage deals by connecting them with top-rated lenders, ensuring they save money and time.
Own Up has raised $14.2M across 3 funding rounds.
Own Up has raised $14.2M in total across 3 funding rounds.
Own Up is an AI-driven mortgage shopping platform that matches homeowners and buyers with top-rated lenders to secure optimal mortgage rates and terms without providing loans itself.[1][2][4] It serves consumers seeking home purchase or refinance loans—such as fixed-rate mortgages, ARMs, and financing for single-family homes, condos, townhouses, or multi-unit properties—primarily in select states including Colorado, Connecticut, Florida, Georgia, Maine, Massachusetts, Michigan, New Hampshire, Pennsylvania, Rhode Island, Tennessee, and Texas.[3] By leveraging technology to compare offers transparently and negotiate uniform lender fees, Own Up solves the problem of opaque mortgage shopping, eroded consumer trust in banking, and overpayment on rates or closing costs, often saving users thousands.[1][2][3][4] The company has raised $45.5M total funding across three rounds, including a $25M round and a $12M extension in 2021 for national expansion and tech enhancements.[1]
Own Up was founded by former mortgage bankers Patrick Boyaggi (Co-founder & CEO) and Mike Tassone (Co-founder & COO), who drew from their industry expertise—Boyaggi closed $11B in residential mortgages as SVP at a top-50 national lender, while Tassone originated over $4B in student loans and held SVP roles—to address a personal pain point: even they avoided their own banks for better mortgage deals.[2] The idea emerged from their frustration with opaque lending practices and lack of transparency, prompting them to "re-write the rules" by building a tech-enabled marketplace that empowers consumers like pros.[2] Early traction included integrations like Optimal Blue's pricing APIs for broader lender options and funding rounds fueling growth, such as the 2021 $12M raise led by Brand Foundry Ventures (with Link Ventures, Listen Ventures, and TechStars Ventures) to expand into 15 new markets.[1]
Own Up rides the fintech wave democratizing mortgages through AI and marketplaces, countering traditional banking's opacity amid rising homeownership costs and digital-native buyer expectations.[1][2][3] Timing aligns with post-2021 housing booms, remote work shifts, and tech integrations like Optimal Blue APIs, which enhance borrower-centric origination amid market volatility.[1] Favorable forces include millennial homebuying surges, regulatory pushes for transparency, and lenders' need for digital tools to compete—Own Up influences the ecosystem by onboarding traditional players online, fostering competition that lowers rates industry-wide.[3] As a bridge between legacy finance and proptech, it expands access in underserved states while scaling nationally.[1]
Own Up is poised for broader U.S. rollout, building on $45.5M funding to deepen AI capabilities, grow its lender network, and enter more states amid persistent housing affordability challenges.[1] Trends like AI personalization in lending, rising refinance demand from rate fluctuations, and embedded finance integrations will accelerate growth, potentially positioning it as a Credible-like powerhouse in mortgages.[3] Its influence may evolve by setting transparency standards, attracting acquisitions from big banks, or expanding into adjacent services like home equity—ultimately empowering more consumers to "shop like pros" in a trillion-dollar market.[2][4] This former-bankers-turned-disruptors story underscores how insider knowledge fuels real consumer wins.
Own Up has raised $14.2M in total across 3 funding rounds.
Own Up's investors include Alumni Ventures, Brand Foundry Ventures, Divergent Capital, Listen, NextGen Venture Partners, Red Swan Ventures, True Beauty Ventures, True Ventures, David Chang, Diane Hessan, Gwyneth Paltrow, Heidi Zak.
Own Up has raised $14.2M across 3 funding rounds. Most recently, it raised $12.0M Series B in January 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2021 | $12.0M Series B | Alumni Ventures, Brand Foundry Ventures, Divergent Capital, Listen, NextGen Venture Partners, Red Swan Ventures, True Beauty Ventures, True Ventures, David Chang, Diane Hessan, Gwyneth Paltrow, Heidi Zak | |
| Nov 1, 2019 | $190K Series A | Alumni Ventures, G2VP, Modern Venture Partners | |
| May 1, 2017 | $2.0M Seed | Alpaca VC, Bessemer Venture Partners, FJ Labs, Listen, Propeller VC, Red Swan Ventures, RRE Ventures, True Ventures, VitalStage Ventures, David Cancel, Dharmesh Shah, Diane Hessan, Mike Volpe |