Owen's Craft Mixers is a technology company.
Owen's Craft Mixers has raised $8.0M across 1 funding round.
Owen's Craft Mixers has raised $8.0M in total across 1 funding round.
Owen's Craft Mixers is a premium non-alcoholic mixer company, not a technology company, specializing in all-natural, American-made craft mixers for cocktails and mocktails.[1][2] It builds flavorful, versatile products like Ginger Beer, Classic Lemonade, and Nitro Espresso Martini Mix, using real ingredients such as pure cane sugar, real juice, and no corn syrup—vegan and gluten-free.[1][2] The company serves cocktail enthusiasts, bartenders, hosts, consumers at retailers, bars, stadiums, and restaurants nationwide, solving the problem of inconsistent, low-quality homemade drinks by enabling easy, high-quality results with minimal effort: just add spirit or enjoy as a mocktail.[1][2][3] Growth momentum includes $7.5M in total funding from one round, nationwide distribution, and award-winning status.[1][2]
Owen's Craft Mixers draws inspiration from the family's great-great-grandfather, Owen Woods, a 19th-century entrepreneur in Portland, Maine, known for his sodas, tonics, and cocktails at his General Store and Bar.[1] Co-founders Josh and Tyler, brothers-in-law, channeled this heritage after late nights perfecting recipes in their kitchen, starting with Ginger Beer using only real, natural ingredients.[1] This bootstrapped innovation expanded into a lineup of premium mixers, guided by Owen's commitment to quality, taste, and family values, evolving from a kitchen experiment to a nationally distributed brand.[1][2]
Owen's Craft Mixers rides the wave of the non-alcoholic beverage boom and premium craft mixer trend, fueled by rising demand for health-conscious, inclusive drinking options amid sober-curious movements and mocktail culture.[1][2] Timing aligns with post-pandemic shifts toward home entertaining and quality ingredients, amplified by social media buzz for easy, festive drinks.[3] Market forces like consumer preference for natural, allergen-free products and nationwide retail expansion position it favorably in the $5M+ revenue food & beverage space (<25 employees).[2] While not tech-driven, it influences the ecosystem by enabling accessible cocktail culture, potentially integrating with apps for recipes or delivery in a digitizing beverage industry.[1][2]
Owen's is poised for scaled growth through further retail penetration, product line expansions (e.g., more nitro-infused flavors), and leveraging its $7.5M funding for marketing or production.[2] Trends like non-alcoholic innovation, premiumization, and e-commerce will shape its path, with potential for partnerships in events or subscriptions.[1][3] Its influence may evolve by dominating the craft mixer niche, fostering social connections as originally missioned—transforming a family legacy into a staple for inclusive celebrations.[1]
Owen's Craft Mixers has raised $8.0M in total across 1 funding round.
Owen's Craft Mixers's investors include Cosmic Venture Partners, Fifth Wall, GSV Acceleration, Harrison Metal, Javelin Venture Partners, Rick Yang, Slow Ventures, Hiro Tamura, Jonathan Swanson, Yan-David Erlich.
Owen's Craft Mixers has raised $8.0M across 1 funding round. Most recently, it raised $8.0M Series B in May 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2021 | $8.0M Series B | Cosmic Venture Partners, Fifth Wall, GSV Acceleration, Harrison Metal, Javelin Venture Partners, Rick Yang, Slow Ventures, Hiro Tamura, Jonathan Swanson, Yan-David Erlich |