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Owen's Craft Mixers develops and distributes premium, non-alcoholic cocktail mixers crafted from natural ingredients. The company offers a diverse range of foundational mixers, including Ginger Beer, American Tonic, and Margarita Mix, all designed to streamline the creation of high-quality beverages. Their products aim to provide a convenient, pre-batched solution for consistently delivering elevated cocktail experiences.
The company was founded in 2016 by brothers-in-law Joshua Miller and Tyler Holland. Their entrepreneurial insight stemmed from recognizing a market demand for convenient, yet high-quality, mixers that would enable anyone to easily produce delicious craft cocktails. This focus on simplifying complex drink preparation while maintaining flavor integrity became the core of their business model.
Owen's Craft Mixers caters to both individual consumers and the hospitality sector, serving anyone who desires to effortlessly craft consistent and impressive drinks. The company’s long-term vision centers on fostering positive social connections through the simple act of sharing well-made cocktails. They strive to make premium beverage experiences accessible, enriching social gatherings with ease and quality.
Owen's Craft Mixers has raised $8.0M across 1 funding round.
Owen's Craft Mixers has raised $8.0M in total across 1 funding round.
Owen's Craft Mixers has raised $8.0M across 1 funding round. Most recently, it raised $8.0M Series B in May 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2021 | $8M Series B | — | Cosmic Venture Partners, Fifth Wall, GSV Acceleration, Harrison Metal, Javelin Venture Partners, Rick Yang, Slow Ventures, Hiro Tamura, Jonathan Swanson, YAN David Erlich | Announced |
Owen's Craft Mixers is a premium non-alcoholic mixer company, not a technology company, specializing in all-natural, American-made craft mixers for cocktails and mocktails.[1][2] It builds flavorful, versatile products like Ginger Beer, Classic Lemonade, and Nitro Espresso Martini Mix, using real ingredients such as pure cane sugar, real juice, and no corn syrup—vegan and gluten-free.[1][2] The company serves cocktail enthusiasts, bartenders, hosts, consumers at retailers, bars, stadiums, and restaurants nationwide, solving the problem of inconsistent, low-quality homemade drinks by enabling easy, high-quality results with minimal effort: just add spirit or enjoy as a mocktail.[1][2][3] Growth momentum includes $7.5M in total funding from one round, nationwide distribution, and award-winning status.[1][2]
Owen's Craft Mixers draws inspiration from the family's great-great-grandfather, Owen Woods, a 19th-century entrepreneur in Portland, Maine, known for his sodas, tonics, and cocktails at his General Store and Bar.[1] Co-founders Josh and Tyler, brothers-in-law, channeled this heritage after late nights perfecting recipes in their kitchen, starting with Ginger Beer using only real, natural ingredients.[1] This bootstrapped innovation expanded into a lineup of premium mixers, guided by Owen's commitment to quality, taste, and family values, evolving from a kitchen experiment to a nationally distributed brand.[1][2]
Owen's Craft Mixers rides the wave of the non-alcoholic beverage boom and premium craft mixer trend, fueled by rising demand for health-conscious, inclusive drinking options amid sober-curious movements and mocktail culture.[1][2] Timing aligns with post-pandemic shifts toward home entertaining and quality ingredients, amplified by social media buzz for easy, festive drinks.[3] Market forces like consumer preference for natural, allergen-free products and nationwide retail expansion position it favorably in the $5M+ revenue food & beverage space (<25 employees).[2] While not tech-driven, it influences the ecosystem by enabling accessible cocktail culture, potentially integrating with apps for recipes or delivery in a digitizing beverage industry.[1][2]
Owen's is poised for scaled growth through further retail penetration, product line expansions (e.g., more nitro-infused flavors), and leveraging its $7.5M funding for marketing or production.[2] Trends like non-alcoholic innovation, premiumization, and e-commerce will shape its path, with potential for partnerships in events or subscriptions.[1][3] Its influence may evolve by dominating the craft mixer niche, fostering social connections as originally missioned—transforming a family legacy into a staple for inclusive celebrations.[1]
Owen's Craft Mixers has raised $8.0M in total across 1 funding round.
Owen's Craft Mixers's investors include Cosmic Venture Partners, Fifth Wall, GSV Acceleration, Harrison Metal, Javelin Venture Partners, Rick Yang, Slow Ventures, Hiro Tamura, Jonathan Swanson, Yan-David Erlich.
