OurParents.com is a company.
Key people at OurParents.com.
OurParents.com was founded by Amit Shafrir (Co-Founder & COO).
OurParents.com is a senior care referral platform that connects families with local advisors and providers to find tailored senior living, health, financial, and legal support for aging loved ones.[1][6] It serves families navigating care decisions, offering free quizzes, expert-reviewed content, and a network of over 2,500 senior living partners, particularly in smaller cities, suburbs, and rural areas, helping more than 300,000 families annually.[1][2]
The platform solves the challenge of identifying suitable care options amid health crises or long-term planning by providing unbiased, localized recommendations at no cost, with content vetted by health, legal, financial, and care experts.[1][3]
OurParents.com emerged as a free "match.com"-like service linking families seeking elder care with providers, positioning itself as a comprehensive resource for senior care guidance.[3][4] Based initially in Carrollton, TX, with operations noted in Reston, VA, it built expertise in non-metro markets, adding nearly 2,500 partners focused on independent owner-operator communities.[2][4]
A pivotal moment came in late 2016 when RealPage, which operated the OurParents.com website, sold related assets for $5 million to A Place for Mom, a Seattle-based senior living referral giant; this integrated OurParents into a larger portfolio, expanding reach to over 20,000 providers while enhancing lead transparency via collaborative tech.[2][5] The acquisition complemented A Place for Mom's metro focus with OurParents' rural and suburban strengths, aiding over 2 million families combined since A Place for Mom's founding 16 years prior.[2]
OurParents rides the aging population trend, where U.S. demographics demand expanded senior care access beyond urban centers, addressing gaps in rural and suburban services amid rising demand for independent living.[2][5] Timing aligns with 2016's senior housing investment surge, as seen in parallel deals like SHA Capital's acquisitions, highlighting market growth in assisted living.[5]
It influences the ecosystem by bolstering referral networks like A Place for Mom's, improving lead quality and transparency through tech platforms, and supporting smaller operators—key to scaling care as baby boomers age.[2] This expands unbiased advisory reach, countering fragmented local markets.
OurParents will likely deepen integration within A Place for Mom, leveraging AI-driven matching and CRM tools to serve more families in underserved areas as senior populations grow. Trends like telehealth, personalized care tech, and regulatory shifts on elder finances will shape its evolution, potentially expanding product reviews into e-commerce or virtual advising.
Its influence may grow by standardizing rural referrals, tying back to its core mission of expert, local support for confident senior care decisions.[1][2]
Key people at OurParents.com.
OurParents.com was founded by Amit Shafrir (Co-Founder & COO).
