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Key people at OurParents.com.
OurParents.com was founded in 2009 by Amit Shafrir (Co-Founder & COO).
OurParents provides an online platform that assists families in navigating the complexities of senior care decisions. The company offers a comprehensive eldercare directory, coupled with expert information, resources, and guides designed to support users through various aspects of senior health, financial planning, and legal considerations. It serves as a centralized resource, simplifying the search for appropriate support and services for aging loved ones.
The company was founded in 2009 by John McKinley. His insight stemmed from the growing need for accessible, reliable information and guidance for families confronting the often overwhelming process of securing quality care for their elderly parents. McKinley recognized the fragmented nature of the senior care landscape and sought to create a unified solution for these critical family decisions.
OurParents primarily serves adult children and families who are seeking to make informed choices for their aging parents. The company's long-term vision is to empower these individuals to confidently select senior living options and actively advocate for the health and well-being of their family members. It aims to be the trusted partner in an often emotional and complex journey.
Key people at OurParents.com.
OurParents.com was founded in 2009 by Amit Shafrir (Co-Founder & COO).
OurParents.com is a senior care referral platform that connects families with local advisors and providers to find tailored senior living, health, financial, and legal support for aging loved ones.[1][6] It serves families navigating care decisions, offering free quizzes, expert-reviewed content, and a network of over 2,500 senior living partners, particularly in smaller cities, suburbs, and rural areas, helping more than 300,000 families annually.[1][2]
The platform solves the challenge of identifying suitable care options amid health crises or long-term planning by providing unbiased, localized recommendations at no cost, with content vetted by health, legal, financial, and care experts.[1][3]
OurParents.com emerged as a free "match.com"-like service linking families seeking elder care with providers, positioning itself as a comprehensive resource for senior care guidance.[3][4] Based initially in Carrollton, TX, with operations noted in Reston, VA, it built expertise in non-metro markets, adding nearly 2,500 partners focused on independent owner-operator communities.[2][4]
A pivotal moment came in late 2016 when RealPage, which operated the OurParents.com website, sold related assets for $5 million to A Place for Mom, a Seattle-based senior living referral giant; this integrated OurParents into a larger portfolio, expanding reach to over 20,000 providers while enhancing lead transparency via collaborative tech.[2][5] The acquisition complemented A Place for Mom's metro focus with OurParents' rural and suburban strengths, aiding over 2 million families combined since A Place for Mom's founding 16 years prior.[2]
OurParents rides the aging population trend, where U.S. demographics demand expanded senior care access beyond urban centers, addressing gaps in rural and suburban services amid rising demand for independent living.[2][5] Timing aligns with 2016's senior housing investment surge, as seen in parallel deals like SHA Capital's acquisitions, highlighting market growth in assisted living.[5]
It influences the ecosystem by bolstering referral networks like A Place for Mom's, improving lead quality and transparency through tech platforms, and supporting smaller operators—key to scaling care as baby boomers age.[2] This expands unbiased advisory reach, countering fragmented local markets.
OurParents will likely deepen integration within A Place for Mom, leveraging AI-driven matching and CRM tools to serve more families in underserved areas as senior populations grow. Trends like telehealth, personalized care tech, and regulatory shifts on elder finances will shape its evolution, potentially expanding product reviews into e-commerce or virtual advising.
Its influence may grow by standardizing rural referrals, tying back to its core mission of expert, local support for confident senior care decisions.[1][2]
