Ouro Circularity is a company.
Key people at Ouro Circularity.
Ouro Circularity was founded by Eva Wallack (Founder & COO).
Key people at Ouro Circularity.
Ouro Circularity was founded by Eva Wallack (Founder & COO).
Ouro Circularity is a Los Angeles-based startup founded in 2023 that builds a blockchain-powered platform to enable circular economy practices in waste management, particularly plastics recycling.[1][4][5] The company serves businesses and governments struggling with supply chain traceability, Scope 3 emissions reporting, and sustainable material flows by providing real-time data collection, recycling tracking, goal planning, alerts, recycler negotiations, and smart contract incentives.[1][5] It solves core recycling inefficiencies—like lack of visibility into downstream partners and waste loss to bad actors—through transparency, automation, and accountability, aligning with UN Sustainable Development Goals and the Fourth Industrial Revolution's push for regenerative systems.[1]
With 1-10 employees, Ouro Circularity demonstrates early growth via operational dashboards tracking materials (e.g., HDPE at 39% of waste, 45% recycled), facilities, and partners, while cutting out brokers to reduce emissions and ensure ethical supply chains.[4][5]
Ouro Circularity was founded in 2023 in Los Angeles by Eric Holmdahl and Eva Wallack (Co-Founder & COO), with Lincoln Doyle contributing as a designer.[4] The idea emerged from recognizing flaws in the current recycling system, which prevents true circularity by lacking traceability and enforcement for sustainable practices across supply chains.[1][4] Inspired by the Ellen MacArthur Foundation’s circular economy vision and UN Sustainable Development Goals, the founders developed a blockchain and smart contracts solution to digitize trust, track waste at every facility, and automate payouts for verified recycling—addressing gaps in emissions calculation and material recovery.[1]
Early traction includes live data tools for waste provenance via code scanning, performance dashboards, and incentives for high-quality recycling outcomes, positioning it as a tool for brands to prove sustainability to customers.[5]
Ouro Circularity rides the wave of digital sustainability transformation, leveraging blockchain for the circular economy amid rising regulatory pressures like Scope 3 emissions disclosure and UN SDGs.[1] Timing is ideal as businesses face traceability mandates post-2020s ESG boom, with linear "take-make-waste" models under scrutiny—market forces like plastic pollution pledges and carbon taxes favor tech that enforces accountability without brokers.[1][5]
It influences the ecosystem by empowering brands/governments to close material loops, reduce emissions, and scale regenerative systems, potentially disrupting $500B+ waste management while aligning with Industry 4.0's smart contracts trend.[1]
Ouro Circularity is poised to scale as sustainability compliance tightens, with expansions into more materials, global partners, and AI-enhanced predictions for waste flows. Trends like tokenized carbon credits and corporate net-zero pledges will accelerate adoption, evolving its role from tracker to full circularity orchestrator—potentially capturing value in a market hungry for verified green data. This blockchain pioneer could redefine supply chains, turning waste into a trusted asset just as Ouro's platform promises: every piece of plastic reclaimed.[1][5]
