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§ Private Profile · Tel Aviv, Israel
Oriient is a technology company.
Oriient develops a proprietary indoor positioning system that functions without relying on additional hardware infrastructure. Their core product provides hyper-accurate indoor location services by leveraging Earth's magnetic field in conjunction with advanced deep learning technology. This software-only approach allows for precise localization within buildings, enabling a new generation of location-aware applications.
The company was co-founded in 2016 by Mickey Balter and Amiram Frish. Their foundational insight centered on the need to extend location intelligence to the interiors of buildings, addressing the limitations of traditional GPS in indoor environments. They sought to create a scalable solution that removes the burden of installing and maintaining specialized hardware.
Oriient’s product is utilized by various mobile applications seeking to offer accurate indoor navigation and location-based experiences to their users. The company envisions a future where any indoor environment can benefit from seamless, accurate positioning, empowering diverse industries to enhance operational efficiency and user engagement through reliable indoor location data.
Oriient has raised $15.0M across 2 funding rounds.
Oriient has raised $15.0M in total across 2 funding rounds.
Oriient has raised $15.0M across 2 funding rounds. Most recently, it raised $11.0M Series A in May 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2022 | $11M Series A | — | FirstMark Capital, Insight Partners, OurCrowd, Jonathan Saacks, Future Energy Ventures, NGN Partners, Regal Four | Announced |
| Apr 25, 2019 | $4M Seed | Jonathan Saacks, Annemie Ress | — | Announced |
Oriient has raised $15.0M in total across 2 funding rounds.
Oriient's investors include FirstMark Capital, Insight Partners, OurCrowd, Jonathan Saacks, Future Energy Ventures, NGN Partners, Regal Four, Annemie Ress.
Oriient is a Tel Aviv-based technology company specializing in software-only indoor GPS solutions that leverage Earth's magnetic field and deep learning for precise indoor navigation without hardware.[1][2][5] It builds a SaaS platform delivering 1-meter accuracy for navigation in retail stores, smart buildings, airports, warehouses, and malls, serving end-users for seamless smartphone-based wayfinding and businesses for optimizing operations, space utilization, staff performance, and data-driven decisions.[2][3][5] The company solves the core problem of unreliable indoor positioning where traditional GPS fails, enabling cost-effective deployment without CAPEX on beacons or Wi-Fi infrastructure, with a focus on retail and expanding into real estate.[2][3][4]
Founded in 2016-2017, Oriient has shown growth momentum through a $4 million seed round from F2 Capital and innogy Innovation Hub, a subsequent Series A funding, partnerships like Google Cloud, and team expansion to around 35 employees with estimated $7.4 million revenue.[1][2][3][5]
Oriient was founded in 2016 in Israel by a team including CEO Mickey Balter, Amiram Frish, Or Shin, and others like Nir Manor and Yarden Avraham, who are engineers, developers, and business leaders passionate about indoor navigation.[3][4] The idea emerged from a breakthrough in using Earth's geomagnetic field and smartphone sensors for accurate indoor positioning, eliminating hardware needs and addressing the frustration of indoor disorientation that persists despite outdoor GPS ubiquity.[4][5]
Early traction came via a $4 million seed funding in 2019-2020 from F2 Capital and innogy Innovation Hub (now part of Future Energy Ventures), fueling operations expansion.[2][3] Pivotal moments include doubling team size to 16 within a year (as of ~2020 interview), securing Google Cloud partnership for retail navigation, and a Series A round to scale to tens of thousands of locations.[3][5]
Oriient stands out in the indoor positioning market through these key advantages:
Oriient rides the indoor location services trend, fueled by smart buildings, retail digitization, and the shift to data-driven physical spaces post-GPS outdoor success.[4][5] Timing aligns with rising demand for autonomous "smart organisms" in architecture—supermarkets, airports, warehouses—where 80% of consumer time is spent indoors, yet visibility lags outdoors.[3] Market forces like IoT growth, edge AI, and no-hardware solutions favor Oriient amid high costs of alternatives (e.g., BLE beacons).[1][2]
It influences the ecosystem by enabling customer journey analytics, in-store navigation, and operational efficiencies, bridging digital-physical divides for retailers and propelling geomagnetic tech as standard infrastructure in new builds.[3][5]
Oriient is positioned for expansion into 5,000+ buildings and millions of users, targeting real estate verticals and global sales via Series A momentum.[3][5] Trends like AI-enhanced sensors, 5G/edge computing, and proptech will amplify its hardware-free model, potentially making Indoor GPS ubiquitous like outdoor GPS. Its influence may evolve from retail pioneer to essential infrastructure player, powering smarter cities and enhancing human-building integration—transforming indoor "blind spots" into seamless, navigable realities.[3][4][5]