Oriient has raised $11.0M in total across 1 funding round.
Oriient's investors include F2 Capital, FirstMark Capital, Insight Partners, OurCrowd.
Oriient is a Tel Aviv-based technology company specializing in software-only indoor GPS solutions that leverage Earth's magnetic field and deep learning for precise indoor navigation without hardware.[1][2][5] It builds a SaaS platform delivering 1-meter accuracy for navigation in retail stores, smart buildings, airports, warehouses, and malls, serving end-users for seamless smartphone-based wayfinding and businesses for optimizing operations, space utilization, staff performance, and data-driven decisions.[2][3][5] The company solves the core problem of unreliable indoor positioning where traditional GPS fails, enabling cost-effective deployment without CAPEX on beacons or Wi-Fi infrastructure, with a focus on retail and expanding into real estate.[2][3][4]
Founded in 2016-2017, Oriient has shown growth momentum through a $4 million seed round from F2 Capital and innogy Innovation Hub, a subsequent Series A funding, partnerships like Google Cloud, and team expansion to around 35 employees with estimated $7.4 million revenue.[1][2][3][5]
Oriient was founded in 2016 in Israel by a team including CEO Mickey Balter, Amiram Frish, Or Shin, and others like Nir Manor and Yarden Avraham, who are engineers, developers, and business leaders passionate about indoor navigation.[3][4] The idea emerged from a breakthrough in using Earth's geomagnetic field and smartphone sensors for accurate indoor positioning, eliminating hardware needs and addressing the frustration of indoor disorientation that persists despite outdoor GPS ubiquity.[4][5]
Early traction came via a $4 million seed funding in 2019-2020 from F2 Capital and innogy Innovation Hub (now part of Future Energy Ventures), fueling operations expansion.[2][3] Pivotal moments include doubling team size to 16 within a year (as of ~2020 interview), securing Google Cloud partnership for retail navigation, and a Series A round to scale to tens of thousands of locations.[3][5]
Oriient stands out in the indoor positioning market through these key advantages:
Oriient rides the indoor location services trend, fueled by smart buildings, retail digitization, and the shift to data-driven physical spaces post-GPS outdoor success.[4][5] Timing aligns with rising demand for autonomous "smart organisms" in architecture—supermarkets, airports, warehouses—where 80% of consumer time is spent indoors, yet visibility lags outdoors.[3] Market forces like IoT growth, edge AI, and no-hardware solutions favor Oriient amid high costs of alternatives (e.g., BLE beacons).[1][2]
It influences the ecosystem by enabling customer journey analytics, in-store navigation, and operational efficiencies, bridging digital-physical divides for retailers and propelling geomagnetic tech as standard infrastructure in new builds.[3][5]
Oriient is positioned for expansion into 5,000+ buildings and millions of users, targeting real estate verticals and global sales via Series A momentum.[3][5] Trends like AI-enhanced sensors, 5G/edge computing, and proptech will amplify its hardware-free model, potentially making Indoor GPS ubiquitous like outdoor GPS. Its influence may evolve from retail pioneer to essential infrastructure player, powering smarter cities and enhancing human-building integration—transforming indoor "blind spots" into seamless, navigable realities.[3][4][5]
Oriient has raised $11.0M across 1 funding round. Most recently, it raised $11.0M Series A in May 2022.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2022 | $11.0M Series A | F2 Capital, FirstMark Capital, Insight Partners, OurCrowd |
