Origami Logic is a technology company.
Origami Logic has raised $39.0M across 3 funding rounds.
Key people at Origami Logic.
Origami Logic has raised $39.0M in total across 3 funding rounds.
Key people at Origami Logic.
Origami Logic was a marketing analytics technology company founded in 2011 that built a visual, self-service analytics platform using big data, data science, and visualization to deliver marketer-friendly insights.[1] It served global brands and enterprises, solving the problem of fragmented digital marketing data by aggregating, integrating, and analyzing cross-channel performance in real-time for holistic insights.[2][3][4] The platform enabled measurement of key marketing signals, with early focus on marketing use cases that later proved adaptable to broader applications like AI/ML-driven data synchronization.[2] Backed by Lightspeed Venture Partners since its Series A in 2012, Origami raised $25 million in funding and was acquired by Intuit, accelerating its growth into enterprise-scale data infrastructure.[1][2][5]
Origami Logic emerged from Silicon Valley with roots in Israel, founded in 2011 as a Menlo Park, CA-based startup targeting the challenges of fragmented digital marketing.[1][5] The idea stemmed from the need to leverage AI/ML for insights in a disjointed landscape, but founders quickly pivoted to prioritize data integration—spending five years building a configurable platform for ingesting disparate sources, organizing them into flexible models, and generating analytics.[2] Early traction included a $25 million funding round and Lightspeed's investment in 2012, culminating in its acquisition by Intuit, which recognized the platform's potential beyond marketing for internal infrastructure and customer-facing AI tools.[1][2][5]
Origami Logic rode the explosion of digital marketing fragmentation in the early 2010s, where brands struggled with siloed data across channels, timing perfectly with big data and AI/ML adoption.[2] Market forces like rising MarTech complexity and demand for real-time insights favored its platform, influencing the ecosystem by pioneering self-service analytics that bridged marketing and enterprise data infrastructure.[1][4] Its acquisition by Intuit amplified this impact, repurposing marketing tech for financial AI applications, anti-fraud, and developer tools—demonstrating how specialized platforms evolve to power broader tech transformations amid data unification trends.[2]
Post-acquisition, Origami Logic's technology and team integrate into Intuit's AI-driven expert platform, expanding from marketing analytics to finance management, risk detection, and customer care.[2] Trends like AI/ML scalability and multi-source data orchestration will shape its trajectory, potentially influencing Intuit's products for millions. Its legacy evolves from a startup innovator to foundational infrastructure, underscoring how marketing data pioneers fuel enterprise AI—proving that solving one problem's precursors unlocks widespread value, much like its shift from fragmented insights to holistic platforms.[2]
Origami Logic has raised $39.0M in total across 3 funding rounds.
Origami Logic's investors include Earth and beyond ventures, Index Ventures, Lightspeed Venture Partners, Tamar Technology Ventures, Viola Ventures, Ziv Kop, Accel, Gideon Yu, Greylock, Ignition Partners, Meritech Capital Partners, Next Play Ventures.
Origami Logic has raised $39.0M across 3 funding rounds. Most recently, it raised $15.0M Series D in January 2018.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2018 | $15.0M Series D | Earth and beyond ventures, Index Ventures, Lightspeed Venture Partners, Tamar Technology Ventures, Viola Ventures, Ziv Kop | |
| Jan 1, 2014 | $15.0M Series B | Accel, Gideon Yu, Greylock, Ignition Partners, Lightspeed Venture Partners, Meritech Capital Partners, Next Play Ventures, Norwest Venture Partners, Wing Venture Capital, Yes VC | |
| Nov 1, 2012 | $9.0M Series A | Accel, Gideon Yu, Greylock, Ignition Partners, Lightspeed Venture Partners, Meritech Capital Partners, Next Play Ventures, Norwest Venture Partners, Wing Venture Capital, Yes VC |
