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Oribi develops a marketing analytics platform designed to empower businesses with actionable insights into their web performance. The company’s core product offers no-code data collection and tagging through its “Magic Events” technology, which automates the transformation of unstructured customer interactions into meaningful, categorized events. This approach provides a “plug and play” customer data layer, simplifying the process of understanding user behavior and optimizing digital strategies.
The company was founded in 2016 by Iris Shoor, who recognized a critical need in the market for an analytics solution that delivered clarity and direct recommendations rather than complex raw data. This insight led to the creation of a platform focused on replacing cumbersome, developer-dependent processes with an accessible system, enabling even non-technical users to gain deep understanding from their data.
Oribi serves businesses aiming to enhance their online presence and conversion rates by elucidating visitor behavior on their websites. Its vision centers on disrupting traditional analytics by making sophisticated data analysis universally available, allowing companies to quickly build comprehensive customer data layers and foster a data-driven culture for continuous optimization and growth.
Oribi has raised $27.5M across 3 funding rounds.
Oribi has raised $27.5M in total across 3 funding rounds.
Oribi has raised $27.5M in total across 3 funding rounds.
Oribi's investors include Ibex Investors, MoreTech Ventures, S Capital, Sequoia Capital, TLV Partners, JLL Spark, S Capital VC, Tamar Technology Ventures, Moshe Lichtman, Yariv Gilat.
Oribi is a technology company that builds a plug-and-play marketing analytics platform, providing a customer data layer to convert unstructured interactions into actionable insights for website optimization and conversion growth.[1] It primarily serves businesses seeking advanced digital marketing analytics, solving the problem of fragmented customer data by enabling precise event tracking and performance analysis without complex setups.[1][2] Founded in 2016 in Tel Aviv, Israel, Oribi raised $27.9M before its acquisition by LinkedIn in February 2022, marking strong growth momentum in the competitive analytics space alongside rivals like Factors.AI and Dreamdata.[1]
Oribi emerged in 2016 from Tel Aviv, Israel, as a response to the need for simplified marketing analytics in a data-siloed digital landscape.[1] While specific founders are not detailed in available records, the company quickly gained traction by offering a seamless, plug-and-play solution that bypassed traditional analytics hurdles, raising $27.9M in funding and culminating in its pivotal acquisition by LinkedIn in February 2022.[1] This milestone integrated Oribi's technology into a global professional network, amplifying its reach and validating early product-market fit in B2B marketing optimization.[1]
Oribi's standout features position it as a leader in marketing analytics:
(Note: A separate Dutch entity at oribi.nl focuses on identity and access management, but this profile centers on the acquired Israeli analytics firm.[3])
Oribi rides the wave of customer data platforms (CDPs) in a post-cookie era, where privacy regulations and zero-party data demands force marketers to consolidate siloed interactions into unified profiles.[1] Its timing aligned perfectly with the 2016-2022 surge in martech investments, capitalizing on AI-driven attribution needs amid tools like Google Analytics' evolution. Market forces like rising ad costs and B2B revenue attribution challenges favored Oribi's no-code approach, influencing the ecosystem by powering LinkedIn's analytics—now enabling millions in professional marketing optimization and setting benchmarks for acquisition-driven innovation.[1]
Post-2022 acquisition, Oribi’s tech is poised to evolve within LinkedIn, integrating deeper with CRM systems and AI for predictive marketing amid trends like generative AI personalization and cookieless tracking.[1] Expect expansions in B2B lead generation and revenue attribution, shaped by global data privacy shifts (e.g., GDPR evolutions). Its influence may grow by embedding analytics into LinkedIn's 1B+ user ecosystem, potentially redefining martech consolidation—echoing its origin as a nimble Tel Aviv innovator now fueling enterprise-scale conversions.[1]
Oribi has raised $27.5M across 3 funding rounds. Most recently, it raised $15.5M Series B in February 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 17, 2021 | $15.5M Series B | Ibex Investors | MoreTech Ventures, S Capital, Sequoia Capital, TLV Partners |
| Feb 1, 2019 | $7.0M Series A | JLL Spark, S Capital VC, TLV Partners | |
| Jun 1, 2016 | $5.0M Series A | JLL Spark, S Capital VC, Tamar Technology Ventures, TLV Partners, Moshe Lichtman, Yariv Gilat |