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Orgnostic provides a people analytics platform that centralizes and processes diverse HR data to offer actionable insights. The core product helps organizations, leaders, and HR professionals measure and manage their human capital, revealing trends and opportunities within their workforce. It enables companies to make data-driven decisions regarding talent management, team performance, and overall organizational health by connecting disparate data sources into a unified analytical view.
The company was founded in 2019 by Igor Bogicevic and Luka Babic. Their insight stemmed from the growing need for sophisticated, data-driven approaches to human resources, mirroring the analytical rigor applied to other business functions. They recognized the challenge organizations faced in effectively leveraging their people data to understand and optimize their workforce.
Orgnostic's platform serves organizations, particularly those in growth phases, and empowers HR departments and leadership teams. The company’s long-term vision is to establish a standard for data-informed organizational development, allowing businesses to strategically cultivate resilient teams and foster environments where human capital is understood and optimized for sustainable success.
Orgnostic has raised $5.9M across 2 funding rounds.
Orgnostic has raised $5.9M in total across 2 funding rounds.
Orgnostic is a Belgrade-based people analytics platform founded in 2019 that consolidates scattered HR data from disparate sources into an engaging, easy-to-use interface, delivering actionable insights to help enterprise organizations make data-driven decisions on employee experience and performance.[1][2][3] It serves HR teams, leaders, and analytics professionals at companies like Indrive, SmartRecruiters, and Suzy, solving the problem of siloed people data by quickly identifying trends and synthesizing information across the employee lifecycle—without needing an in-house data scientist.[1][2][3][5] As of March 2024, Orgnostic was acquired by Culture Amp, enhancing the latter's AI-powered employee experience platform with robust data engineering for multi-dimensional analytics, while maintaining strong growth in the enterprise tech sector across Europe and the US.[1][2][3]
Orgnostic was founded in 2019 by CEO Luka Babic and CTO Igor Bogicevic in Belgrade, Serbia, with legal headquarters also in Newark, Delaware, US.[1][2][5] Babic, a psychologist and former award-winning HR manager at Infobip, scaled the company from startup to unicorn as Head of People Operations and management board member, giving him deep expertise in people operations.[1][2][5] Bogicevic, a physicist turned tech leader, co-founded and served as CTO of Seven Bridges Genomics—a MIT Tech Review-recognized leader in biomedical data analysis—and is a Forbes Tech Council member, bringing advanced data engineering skills.[1][2][5] The idea emerged from their combined backgrounds in psychology, HR, and data science, aiming to *democratize people analytics* so organizations could access high-quality insights without specialized teams; early traction came from scale-ups and enterprises needing to turn raw HR data into strategic stories.[1][3][5]
Orgnostic stands out in the crowded people analytics space through these key strengths:
Orgnostic rides the surging people analytics trend, shifting from raw data collection to *actionable, AI-driven insights* that improve employee experience amid talent wars and hybrid work.[1][2] Timing is ideal: post-2020 remote work boom amplified HR data silos, while AI advancements (e.g., Culture Amp integration) enable synthesis at scale—market forces like rising demand for data-informed decisions favor it, especially as industries prioritize retention over recruitment.[1][3] In the ecosystem, it influences HR tech by empowering non-specialists, accelerating Culture Amp's dominance, and setting standards for democratized analytics in a $10B+ people analytics market growing 15%+ annually.
Post-2024 acquisition, Orgnostic's trajectory points to deeper AI evolution within Culture Amp, expanding generative tools, Slack-like integrations, and enterprise adoption for predictive people insights.[1][3] Trends like AI ethics in HR, multimodal data (e.g., sentiment + performance), and regulatory pushes for workforce transparency will shape it, potentially evolving into a core module for global HR suites. As Culture Amp scales, Orgnostic could amplify its influence, turning fragmented data into the "right data" for resilient organizations—proving that democratizing analytics builds not just better HR, but sustainable businesses.[1][2][5]
Orgnostic has raised $5.9M in total across 2 funding rounds.
Orgnostic's investors include Earlybird Venture Capital, Banana Capital, FJ Labs, General Catalyst, Inspired Capital, Lightspeed Venture Partners, Pareto Holdings, The Westly Group, Gokul Rajaram, Ian Borthwick, Justin Rosenstein, Manik Gupta.
Orgnostic has raised $5.9M across 2 funding rounds. Most recently, it raised $5.0M Seed in October 2021.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Oct 1, 2021 | $5.0M Seed | Earlybird Venture Capital | Banana Capital, FJ Labs, General Catalyst, Inspired Capital, Lightspeed Venture Partners, Pareto Holdings, The Westly Group, Gokul Rajaram, Ian Borthwick, Justin Rosenstein, Manik Gupta, Max Mullen, Scott Heiferman, Steve Chen, Charlie Songhurst, Eric Ries, Ronyp Kahan, Tihomir Bajic, Script Capital |
| Oct 2, 2020 | $900K Pre-Seed | 122 West Ventures |
