Oobli has raised $50.0M in total across 3 funding rounds.
Oobli's investors include Mayfield, Piva Capital, SOSV, Emergence Capital.
Oobli is a food technology company that develops sweet proteins via precision fermentation as a natural sugar replacement, enabling up to 90% sugar reduction in foods and beverages like chocolates, baked goods, and drinks.[1][2][3][4] It serves food manufacturers, restaurants, and consumers seeking healthier, low-sugar options without artificial sweeteners, addressing obesity, diabetes, blood sugar spikes, and gut health issues while reducing environmental impact from sugar production.[3][4] Formerly Joywell Foods, Oobli has raised $50.1M in Series B-III funding and launched its first product—dark chocolate bars with 70% less sugar (3g per serving)—while scaling operations and partnerships for broader adoption.[1][3]
Oobli was founded in 2014 in Davis, California, by Dr. Jason Ryder, a scientist who discovered sweet proteins from rare equatorial fruits and berries that are up to 5,000 times sweeter than sugar.[1][5] Ryder, now CTO, spent nearly a decade perfecting precision fermentation to produce these proteins scalably and sustainably, initially under the name Joywell Foods before rebranding to Oobli.[1][5] Early traction came from over seven years of R&D, leading to proprietary technology, one patent, and preparations for product launches amid a Series B-III stage with $50.1M raised.[1][3] CEO Ali Wing has guided recent scaling, emphasizing partnerships and commercialization in a challenging food-tech landscape.[1]
Oobli rides the food-tech wave of precision fermentation for sustainable ingredients, targeting sugar reduction amid rising obesity/diabetes epidemics and demand for natural, low-glycemic sweeteners.[1][3] Timing aligns with global scrutiny on ultra-processed foods and sugar's environmental toll (e.g., vast farmland for cane), where Oobli's scalable proteins fill a gap left by costlier or less versatile alternatives.[1][3] Market forces like consumer health trends, regulatory pushes for healthier foods, and climate goals favor it, positioning Oobli to disrupt a $100B+ sweetener industry while influencing ecosystems through partnerships and normalized sweet proteins.[1][4]
Oobli is primed for 2025 expansion with multiple product launches, partner network growth, and scaled production of sweet proteins, building on CEO Wing's vision for commercialization.[1] Trends like fermentation advancements, sugar taxes, and sustainable sourcing will accelerate adoption, potentially evolving Oobli from innovator to category leader in healthy sweetness. As the first protein sweetener platform, its influence could reshape food formulation, delivering craveable indulgence without health or planet tradeoffs—ushering in a sweet revolution from proteins, not cane.[2][3][4]
Oobli has raised $50.0M across 3 funding rounds. Most recently, it raised $18.0M Series B in February 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Feb 1, 2025 | $18.0M Series B | Mayfield, Piva Capital, SOSV | |
| May 1, 2022 | $25.0M Series B | Emergence Capital, Mayfield, Piva Capital, SOSV | |
| Jul 1, 2020 | $7.0M Series A | Emergence Capital, Mayfield, Piva Capital, SOSV |
