Oneday is a technology company.
Oneday has raised $28.9M across 4 funding rounds.
Oneday has raised $28.9M in total across 4 funding rounds.
# OneDay: High-Level Overview
OneDay is a Dallas-based SaaS company that empowers businesses to create, share, and automate personalized video content to drive engagement and sales growth.[1][2] Founded in 2012, the company initially focused on the senior living industry, where it achieved significant product-market fit by enabling communities to capture and digitally preserve resident stories through an intuitive, self-serve video platform.[2][5] Today, OneDay serves approximately 5,000 senior living properties across the U.S., U.K., and Canada, while expanding into adjacent verticals including multifamily real estate and funeral services.[2][5]
The company operates with an estimated annual revenue of $11.6M and has raised $24.2M in total funding, including a $19M Series B round led by Volition Capital in 2021.[1][4] With roughly 80 employees, OneDay has demonstrated strong growth momentum—increasing its customer base by more than 150% in 2020 alone—and was recognized as one of Inc.'s Best Workplaces of 2020.[1][2][5]
# Origin Story
OneDay was founded in 2012 with a mission to spread the power of stories through best-in-class video platforms.[5] The company's first product launched in 2017, specifically designed for senior living communities to celebrate and digitally preserve resident stories using proprietary technology.[5] This vertical focus proved strategic: by deeply understanding the pain points of senior living operators—who needed to drive occupancy, shorten sales cycles, and create personalized resident engagement—OneDay quickly achieved best-in-class SaaS metrics and earned exceptional customer loyalty.[2]
The company's early success in senior living created a foundation for expansion. In May 2021, OneDay launched Convey by OneDay for the multifamily real estate industry, and in June 2020, it unveiled Reflect by OneDay for funeral homes.[5] These product extensions demonstrate the company's ability to apply its core video storytelling technology across industries with distinct but complementary use cases.
# Core Differentiators
# Role in the Broader Tech Landscape
OneDay operates at the intersection of several powerful trends: the digitalization of traditionally analog industries, the rise of video as the dominant communication medium, and the increasing demand for authentic, personalized customer experiences. Senior living communities face acute challenges in occupancy and resident engagement—problems that video storytelling directly addresses by building emotional connections with prospects and families.[2]
The company's expansion beyond senior living reflects a broader recognition that video automation and personalization are becoming table-stakes across B2B and B2C sectors. By proving the model in a vertical with acute pain points and high switching costs, OneDay has created a repeatable playbook for entering adjacent markets. The emphasis on AI-powered automation and CRM integration positions the company to benefit from the growing adoption of AI in sales and marketing workflows.
# Quick Take & Future Outlook
OneDay has built a defensible position in an underserved market by combining deep vertical expertise with increasingly sophisticated automation and AI capabilities. The company's ability to expand from senior living into real estate and funeral services suggests a broader opportunity to become the video storytelling platform for any industry where authentic customer narratives drive conversion and engagement.
The key question for OneDay's trajectory is whether it can maintain its customer-centric, vertical-focused approach while scaling across multiple industries—or whether it will eventually need to broaden its platform to capture horizontal demand. Given the company's track record of building exceptional customer loyalty and its recent investments in AI and automation, OneDay appears well-positioned to grow both within its core senior living market and through disciplined expansion into adjacent verticals where the same core problem—the need for authentic, scalable video storytelling—remains unsolved.
Oneday has raised $28.9M in total across 4 funding rounds.
Oneday's investors include Ananda Impact Ventures, Brighteye Ventures, Concept Ventures, Jenny Fielding, Scott Hartley, FJ Labs, Habico Invest, Playfair Capital, Round2 Capital Partners, Simon Rogerson, Victor Pancic, CFA, Volition Capital.
Oneday has raised $28.9M across 4 funding rounds. Most recently, it raised $6.0M Series A in May 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| May 1, 2023 | $6.0M Series A | Ananda Impact Ventures, Brighteye Ventures, Concept Ventures, Jenny Fielding, Scott Hartley, FJ Labs, Habico Invest, Playfair Capital, Round2 Capital Partners, Simon Rogerson, Victor Pancic, CFA | |
| Apr 1, 2022 | $3.0M Seed | Brighteye Ventures, FJ Labs, Habico Invest, Round2 Capital Partners, Simon Rogerson, Victor Pancic, CFA | |
| Jul 1, 2021 | $19.0M Series B | Volition Capital | |
| Jun 1, 2020 | $950K Seed | Concept Ventures, Playfair Capital, Christian Faes, David Haywood Smith, Gabriel Jarrosson |