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One Impression is a technology company.
One Impression operates as an influencer marketing platform that connects brands with a vast network of content creators for digital campaigns. The company's proprietary technology provides a streamlined, end-to-end workflow for planning, executing, and managing influencer marketing initiatives. Through its offerings, which include "Famous" for self-managed enterprise-level campaigns and "Amplify" for engaging micro to mid-tier influencers with a structured approach, the platform automates many manual aspects of creator collaboration, from selection to content deployment and performance tracking.
The company was founded in 2018 by brothers Apaksh Gupta, who serves as CEO, and Jivesh Gupta, the COO. Their entrepreneurial insight stemmed from recognizing the inefficiencies and complexities brands faced in navigating the burgeoning influencer landscape, as well as the need for creators to more easily connect with suitable brand opportunities. They established ANYCAST TECHNOLOGY PRIVATE LIMITED to build a scalable solution that simplifies these interactions for both parties.
One Impression serves a diverse clientele of brands seeking to enhance their visibility, drive engagement, and build brand value across various social media channels. The platform caters to different budget levels and campaign needs, enabling efficient execution of content creation, product endorsements, and promotional activities. Its long-term vision is to empower brands and creators globally by continuing to innovate and provide accessible, effective tools for performance-driven influencer marketing.
One Impression has raised $11.0M across 2 funding rounds.
One Impression has raised $11.0M in total across 2 funding rounds.
One Impression has raised $11.0M in total across 2 funding rounds.
One Impression's investors include Sean Sohn, PeerCapital, V3 Ventures.
One Impression is an influencer marketing platform that connects brands with over 14 million content creators, enabling scalable campaigns across social media like Instagram, YouTube, and Pinterest.[1][2][4][6] It serves more than 250 brands—from enterprises to startups—by offering tools for influencer discovery, campaign management, performance analytics, pricing alignment, and automated payouts, solving the challenges of unpredictable creator collaborations in the growing creator economy.[1][2][4][6] The platform has demonstrated strong growth, raising $10 million in funding led by Krafton (PUBG's creator) in 2023, partnering with e-commerce platforms like Shiprocket for SMB-focused solutions, and generating over 100,000 content pieces in 10+ languages.[2][4][7]
One Impression was founded in 2018 (with some sources noting 2017) in Gurgaon, India, by Apaksh Gupta (CEO) and Jivesh Gupta (COO), operating under the legal name Anycast Technology Private Limited.[1][2][3][7] The idea emerged to democratize influencer marketing through a full-stack tech platform, addressing inefficiencies in matching brands with creators ranging from celebrities to nano-influencers.[2][3][4] Early traction came from building a vast network of 14M+ creators and serving initial brands, bolstered by angel investors and VC backing, including Peyush Bansal, leading to significant funding and expansions into Southeast Asia and the UAE.[2][3][7]
One Impression rides the explosive growth of the creator economy, valued for its authenticity in driving engagement amid ad fatigue on social platforms.[4][5] Timing is ideal as influencer marketing matures in emerging markets like India, Southeast Asia, and UAE, fueled by rising social media penetration and e-commerce booms.[2] Favorable forces include AI-powered personalization, regulatory shifts favoring transparent campaigns, and demand for measurable ROI in martech.[1][2] It influences the ecosystem by enabling SMBs/startups to compete with enterprises, powering 100K+ content pieces, and setting standards for programmable creator collaborations that could redefine performance marketing globally.[4][6][7]
One Impression is poised to lead the influencer revolution by scaling its platform internationally, leveraging $10M funding for AI enhancements in creator matching and analytics.[2][7] Trends like short-form video dominance, Web3 creator tools, and omnichannel commerce will propel growth, potentially expanding to 50M+ creators and deeper enterprise integrations.[2][4] Its influence may evolve from India-centric player to global martech powerhouse, amplifying brands in a $100B+ creator market—positioning it to make influencer marketing as reliable as programmatic ads.[4][5] This full-stack approach started with connecting creators to brands; next, it could own the entire performance-driven creator pipeline.
One Impression has raised $11.0M across 2 funding rounds. Most recently, it raised $10.0M Series A in March 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Mar 14, 2023 | $10.0M Series A | Sean Sohn | PeerCapital |
| Jan 1, 2022 | $1.0M Seed | V3 Ventures |