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§ Private Profile · London, United Kingdom
Ometria is a technology company.
Ometria delivers a specialized Customer Data and Experience Platform (CDXP) built exclusively for retail brands. The platform integrates a retail-specific customer data layer with cross-channel experience orchestration and delivery. It consolidates data from all customer touchpoints to construct a 360-degree customer view, enabling precise personalization and dynamic marketing.
The company emerged from the realization that generic customer data platforms often fall short of retail's specific demands. This insight propelled the development of a tailored solution, addressing intricate customer journeys and diverse touchpoints inherent to the sector. The founding vision focused on creating a unified platform capable of understanding and engaging retail customers.
Ometria targets retail brands seeking to enhance customer interactions and drive revenue. Its vision is to empower these brands to curate compelling marketing experiences that deeply resonate with customers. The company positions itself as a foremost solution for retailers navigating modern customer engagement, fostering strong, enduring relationships.
Ometria has raised $82.0M across 7 funding rounds.
Ometria has raised $82.0M in total across 7 funding rounds.
Ometria is a customer data and experience platform (CDXP) built exclusively for retail brands, unifying customer data from sources like eCommerce platforms, POS systems, loyalty programs, and more into actionable profiles.[1][3][4] It serves retail marketers by solving data silos and personalization challenges through AI-powered insights, real-time segmentation, and cross-channel orchestration across email, SMS, on-site, social, direct mail, and in-store touchpoints, driving revenue growth, higher customer lifetime value (CLTV), and improved retention.[1][2][3] With its Retail Success Model™—four proprietary AI algorithms—Ometria delivers bespoke marketing plans, predictive behaviors like next purchase dates, and content generation, used by over 22 brands and powering billions of customer touchpoints for hyper-relevant experiences.[1][2][6]
The platform's growth is evidenced by strong metrics: Forrester's TEI study shows benefits like 25-30% CLTV increase, 20-25% repurchase rate uplift, 200-250% ROI, and payback in under 6 months, alongside efficiency gains for marketing teams.[6] Ometria supports hundreds of top retail brands globally, with a team of specialists and integrations tailored to retail tech stacks.[3][5][6]
Ometria was founded in 2013 as the first CDXP purpose-built for retail, emerging from the need to help brands consolidate fragmented customer data and deliver personalized marketing without complex tech dependencies.[3][5] Its leadership comprises industry veterans in SaaS and retail technology, guiding over a decade of customer-focused growth.[5] Key milestones include a $6M Series A in 2017 (with a move to Shoreditch, London), $21M Series B in 2019 (winning 'Best MarTech Startup' at the Europos and hitting 100 employees), and $40M Series C in 2020, fueling global expansion and a distributed team.[5]
Early traction built on solving retail's data unification pain points, evolving into a full platform with Architect AI™ and the Retail Success Model™, now profiling billions of touchpoints for brands like Steve Madden, which saw immediate insights leading to repurchase rate increases.[3][5]
Ometria rides the wave of AI-driven customer personalization in retail, where fragmented data and omnichannel demands challenge brands amid rising privacy regulations and cookieless tracking.[1][4][6] Its timing aligns with retail's shift to unified CDXPs over siloed CDPs/ESP, consolidating insights and execution to boost CLTV in a market projected for massive growth in personalized commerce.[2][3] Favorable forces include exploding retail data volumes, AI maturity in marketing, and demand for ROI-focused MarTech—Ometria's retail-trained models cut through generic tools, influencing the ecosystem by setting benchmarks for specialist platforms and powering leading brands' revenue acceleration.[1][5][6]
Ometria is poised to dominate retail CDXPs as AI agents like Architect™ evolve into autonomous personalization engines, integrating deeper with emerging tech like edge computing for in-store AI and zero-party data strategies.[3][6] Trends like hyper-personalization at scale, predictive CLTV optimization, and multichannel convergence will propel it, potentially expanding into adjacent verticals while maintaining retail focus. Its influence may grow through more Forrester-like validations and partnerships, solidifying Ometria as the go-to for brands seeking efficient, data-unified growth in a competitive landscape—echoing its origin as retail's personalization pioneer.[5][6]
Ometria has raised $82.0M across 7 funding rounds. Most recently, it raised $10.0M Other Equity in September 2023.
Ometria has raised $82.0M in total across 7 funding rounds.
Ometria's investors include Tom Dods, Guillaume Santamaria, Lance Batchelor, Adjuvo, Columbia Lake Partners, Octopus Ventures, Sonae IM, Summit Action, Marieke Christmann, Samos Investments, Eduardo Piedade, Hamad Alwazzan.