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Omadi is a technology company.
Omadi provides a comprehensive cloud-based management system specifically designed for the towing and security industries. Its platform integrates robust tools for dispatching, fleet and yard management, billing, and invoicing, enabling businesses to streamline operations and enhance productivity. The software facilitates the electronic transmission of data between various industry partners and service providers, offering an all-in-one solution for complex logistical needs.
The company was founded in 2013 by Scott Petersen and David Kimball. Their initial insight stemmed from recognizing the fragmented nature of the towing industry and the need for a unified digital solution to improve connectivity and efficiency. This vision aimed to bring modern software capabilities to an sector traditionally reliant on disparate or manual processes.
Omadi’s product serves businesses within the transportation, towing, recovery, and security sectors seeking to optimize their workflow. The company’s overarching mission is to leverage technology to connect the industry, allowing for more efficient requesting, managing, and delivery of world-world class tow services. It continues to develop its platform to support the evolving demands of these critical service providers.
Omadi has raised $5.7M across 2 funding rounds.
Omadi has raised $5.7M in total across 2 funding rounds.
Omadi is a Utah-based technology company that builds cloud-native towing and fleet operations software used by tow operators, impound yards, and roadside service providers to dispatch work, manage fleets and yards, handle billing, and capture field data via mobile apps[1][2].
High-Level Overview
Omadi provides a dispatch-first towing management platform that combines drag-and-drop dispatch, GPS/telematics integration, mobile apps (iOS/Android) with offline capability, and billing/yard management features to increase visibility and operational efficiency for tow and recovery businesses[2][1]. The platform is positioned for small-to-medium towing operators and service fleets, helping them optimize routes and dispatch, reduce administrative overhead, and capture verifiable photos, video and e-signatures from the field for invoicing and compliance[2]. Omadi is a small, revenue-generating company headquartered in Lehi, Utah with a team of roughly 30–40 employees and reported revenue estimates ranging in the low millions[1][3][4].
Origin Story
Omadi was founded as a vertical SaaS provider focused on modernizing the towing industry; public company profiles list its headquarters in Lehi, Utah and show the company growing into a specialized provider of towing and yard-management software[1][2]. (Available profiles do not publish detailed founder biographies or an exact founding year in the sources returned; those specifics were not present in the indexed summaries consulted[1][3].)
Core Differentiators
Role in the Broader Tech Landscape
Omadi rides the broader trends of vertical SaaS and field-service automation by digitizing an industry that has been historically paper- and radio-driven; this timing matters because increased telematics adoption, mobile connectivity, and demand for verifiable digital records (photos, GPS-stamped signatures) have become standard expectations for fleet and roadside services[2][1]. Market forces favor solutions that reduce time-to-service, improve accountability for chargeable events, and integrate with accounting/QuickBooks and telematics ecosystems—areas Omadi targets with its integrated platform[2]. By focusing on towing and impound operations, Omadi helps professionalize a fragmented sector, which can raise operational standards across local operators and improve interoperability with insurers, municipalities, and dispatch networks[2][1].
Quick Take & Future Outlook
Omadi’s near-term growth is likely to depend on deeper telematics partnerships, expansion of billing and marketplace integrations, and continued adoption by midsize tow operators seeking digital dispatch and yard management[2][1]. If it continues to iterate on mobile capabilities, API integrations, and reporting, Omadi can consolidate share in a niche with high switching costs (dispatch and yard workflows) and benefit from rising expectations for digital evidence and uptime tracking in roadside services[2]. The company’s vertical focus is its strength—by continuing to adapt to telematics standards, regulatory requirements for impounds, and partner integrations with insurers and municipalities, Omadi can increase its influence on how towing services are requested, documented, and billed[2][1].
If you’d like, I can look up founders’ names, exact founding year, customer case studies, pricing tiers, or common integrations (telemetry/QuickBooks) and add those specifics.
Omadi has raised $5.7M in total across 2 funding rounds.
Omadi's investors include Pelion Venture Partners, Album VC, Kickstart Seed Fund, Peak Ventures, Service Provider Capital, Tallwave Capital, Jeff Burningham.
Omadi has raised $5.7M across 2 funding rounds. Most recently, it raised $5.0M Series A in December 2015.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Dec 1, 2015 | $5.0M Series A | Pelion Venture Partners | Album VC, Kickstart Seed Fund, Peak Ventures, Service Provider Capital, Tallwave Capital |
| May 26, 2015 | $700K Other Equity | Jeff Burningham |