Oditi fka PROSPECT 100 is a technology company.
Oditi fka PROSPECT 100 has raised $750K across 1 funding round.
Oditi fka PROSPECT 100 has raised $750K in total across 1 funding round.
Oditi, formerly known as PROSPECT 100, is a London-based technology company building a digital platform for co-creation that democratizes the creative industries by connecting emerging creatives with brand briefs.[3][4] It enables designers, illustrators, and artists in fields like graphic design, branding, fashion, and typography to submit work for paid opportunities, with selections driven by user voting and celebrity judges such as Kendall Jenner and Kate Moss.[4] The platform serves young creatives seeking exposure and income while providing brands access to fresh talent; it has rapidly grown to 25,000 registered users post-rebrand.[4]
Oditi was founded in 2020 during COVID-19 lockdown by three young entrepreneurs—Adam (then 18), Alexandre (22), and Harry Beard (20)—operating under Future Labs Group Ltd.[1][2] It began humbly as an Instagram account posting creative briefs that anyone could enter, quickly gaining traction as an "industry secret" for getting work noticed and paid.[2][4] A pivotal moment came with its rebrand to Oditi, inspired by David Bowie's "Space Oddity," emphasizing support for "anomalous ideas" from unexpected sources; this coincided with launching a full online platform and explosive user growth.[4]
Oditi rides the creator economy wave, where platforms empower independent talent amid declining traditional creative agencies and rising demand for authentic, Gen-Z-driven content.[3][4] Its timing aligns with post-pandemic remote collaboration tools and social media's shift toward monetizable communities, amplified by lockdown origins that tapped into isolated young creators' needs.[2] Market forces like brands seeking cost-effective innovation (e.g., via open briefs) favor it, while it influences the ecosystem by spotlighting underrepresented voices, potentially reshaping talent discovery in fashion, art, and design.[4]
Oditi is poised for expansion by scaling briefs with major brands and enhancing platform features like profile tools or AI matching, capitalizing on its 25,000-user base amid creator economy growth projected to hit billions.[4] Trends like Web3 collaborations, AR design previews, and global remote freelancing will shape its path, evolving it from Instagram upstart to a core hub for creative co-creation. As it continues democratizing opportunities, Oditi could redefine how anomalous ideas from anywhere propel the next wave of industry disruptors—watch for partnerships that amplify its Bowie-inspired oddity.
Oditi fka PROSPECT 100 has raised $750K in total across 1 funding round.
Oditi fka PROSPECT 100's investors include Amadeus Capital Partners, Cambridge Innovation Capital, Future Planet Capital, Parkwalk Advisors, QVentures, Techstars London.
Oditi fka PROSPECT 100 has raised $750K across 1 funding round. Most recently, it raised $750K Seed in August 2023.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Aug 1, 2023 | $750K Seed | Amadeus Capital Partners, Cambridge Innovation Capital, Future Planet Capital, Parkwalk Advisors, QVentures, Techstars London |