Odeeo

High-Level Overview

Odeeo is a technology company specializing in in-game audio advertising, enabling game developers to monetize their apps through seamless, non-intrusive audio ads while providing advertisers with targeted reach to mobile gamers.[1][2] Its platform serves game developers, publishers, and brands, solving the challenge of integrating advertising into games without disrupting player experience—reaching over 250M monthly active users across 1,000+ premium mobile games in 150+ countries, processing 12B+ monthly bid requests.[2] Founded in 2021 and based in Herzliya (Israel) with teams in Europe and the US, Odeeo raised a $5M strategic funding round in September 2024 to fuel global expansion, particularly in North America.[1]

The company demonstrates strong growth momentum, evidenced by partnerships like AI studio Wondercraft for multilingual ads, Verben Solutions for LATAM entry, and campaigns with brands like McDonald's, alongside winning an ADWEEK 2025 Tech Stack Award for innovating in-app audio advertising.[3][4]

Origin Story

Odeeo was founded in 2021 (with some sources noting 2020) in Tel Aviv, Israel, by ad tech veterans including CEO and Co-Founder Amit Monheit and Co-Founder and President Elad Stern.[1][2] The idea emerged from recognizing the untapped potential of audio in mobile gaming, where visual ad fatigue is high but audio offers a less intrusive, scalable way to connect gamers, developers, and brands.[2] Early traction came from building a platform that integrates digital audio ads into games, quickly scaling to global reach with backing from investors like Play Ventures and Heracles.[1]

Pivotal moments include the 2024 $5M funding round, which supported US expansion—Elad Stern relocated to New York to lead operations alongside key hires in marketing and sales—and rapid metrics growth to 250M+ MAUs.[1][2] This foundation as a "global startup" emphasizes values like trust, transparency, teamwork, passion, and customer obsession.[2]

Core Differentiators

• Audio-First Innovation: Unlike traditional visual in-game ads, Odeeo uses non-disruptive digital audio for brand integration, creating a "brand-safe" environment that's measurable and personalized (e.g., multilingual via Wondercraft partnership).[1][3][4]
• Developer-Centric Platform: Easy integration for devs across 1,000+ premium games, unlocking monetization from the fastest-growing marketing segment without harming user experience; handles 12B+ bid requests monthly.[2]
• Advertiser Reach and Scale: Targets engaged mobile gamers at scale (250M+ MAUs, 150+ countries), with proven campaigns (e.g., McDonald's in Asia) emphasizing value beyond price; recognized by ADWEEK 2025 for expanding audio's map.[2][4]
• Global Team and Ecosystem: Remote-first culture across Israel, Europe, and US; focuses on transparency, collaboration, and customer needs, fostering partnerships for expansion like LATAM via Verben.[1][2][4]

Role in the Broader Tech Landscape

Odeeo rides the explosive growth of in-game advertising and audio tech in mobile gaming, a segment projected to surge as visual ad blockers rise and audio proves more engaging—especially with AI enabling personalization.[1][3][4] Timing is ideal amid gaming's dominance (largest entertainment sector) and advertisers shifting to "in-app" channels for authentic audience connections, amplified by post-2024 funding for North America and LATAM.[1][2]

Market forces like rising mobile ad spend, demand for non-intrusive formats, and gaming's global scale (e.g., Asia's key markets) favor Odeeo, positioning it against competitors like Playtem and Frameplay.[1] It influences the ecosystem by pioneering audio standards, empowering devs to monetize better, and giving brands new tools—evident in awards and partnerships that normalize in-game audio as a revolution in digital marketing.[3][4]

Quick Take & Future Outlook

Odeeo is poised for accelerated growth through US and emerging market expansion, leveraging its $5M war chest, AI integrations, and award-winning tech to capture more of the in-app audio ad market.[1][4] Trends like AI-driven personalization, Web3 gaming monetization, and audio's rise in metaverse/AR experiences will shape its path, potentially scaling MAUs beyond 250M and partnerships with more hyperscale brands.

Its influence may evolve from niche innovator to category leader, redefining how devs and advertisers "resonate" in gaming—building on its mission to connect ecosystems through audio, much like it already amplifies in-game experiences today.[2][5]