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Skeepers provides a comprehensive platform for brands to generate, manage, and leverage user-generated content for customer engagement. Its solutions facilitate collecting authentic customer reviews, orchestrating influencer marketing through product gifting, and enabling genuine video testimonials. This approach builds trust and transparency between brands and their audiences.
Founded in 2012 by Laurent Abisset, Olivier Mouillet, and Tom Brami, the company began as Net Reviews. The founders were driven by the insight that genuine customer feedback and content are crucial for brand credibility. They recognized the influence of peer recommendations, building a structured platform to harness this power for businesses.
The platform serves diverse brands seeking to enhance online presence, build community, and drive sales through credible user-generated content. Skeepers empowers consumers and brands by fostering genuine connections and transparency. Its long-term vision is to become the global leader in customer engagement, making authentic content impactful and accessible for all businesses.
Octoly has raised $11.0M across 2 funding rounds.
Octoly has raised $11.0M in total across 2 funding rounds.
Octoly has raised $11.0M across 2 funding rounds. Most recently, it raised $10.0M Series A in November 2017.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2017 | $10M Series A | — | Frst, Eric Larchevêque | Announced |
| Oct 1, 2015 | $1M Seed | — | 50 Partners Impact, Allegory, AngelPad, Bain Capital Ventures, Bloomberg Beta, Builders VC, CP Ventures, Elaia Partners, Eniac Ventures, FJ Labs, Flybridge Capital Partners, Frst, Makers Camp, NextView Ventures, Pillar VC, Roofstock, Celine Lazorthes, Eric Larchevêque, Mark Williamson, Omar EL Ayat, Rene Reinsberg, SEP Kamvar, TOM Williams | Announced |
Octoly has raised $11.0M in total across 2 funding rounds.
Octoly's investors include Frst, Eric Larchevêque, 50 Partners Impact, Allegory, AngelPad, Bain Capital Ventures, Bloomberg Beta, Builders VC, CP Ventures, Elaia Partners, ENIAC Ventures, FJ Labs.
Octoly is a technology platform in the influencer marketing space that connects brands with influencers through a "Free Store" marketplace, where influencers receive free products in exchange for honest user-generated content (UGC) reviews on platforms like YouTube and Instagram.[1][2] It serves brands seeking authentic promotion and influencers aiming to monetize content, solving the challenge of scaling genuine endorsements amid declining traditional advertising by facilitating partnerships, campaign management, and analytics.[1][2][4] Octoly generates revenue via brand fees for platform access, product listings, and commissions on collaborations, operating in the fast-growing digital marketing sector with a New York HQ and around 36 employees.[1][2]
Octoly emerged as a response to the death of traditional advertising, with founders recognizing the shift toward leveraging real influencers for authentic brand exposure.[2] While specific founder names and exact founding year are not detailed in available data, the company established its NYC headquarters and built early traction by creating the "Free Store" model, enabling brands to send products directly to influencers for UGC reviews.[1][2] This approach quickly positioned Octoly as a bridge in the influencer ecosystem, evolving from a simple connection tool to a full platform with campaign management and optimization features.[1][4]
Octoly rides the influencer marketing boom, fueled by social media's dominance and consumer preference for peer-like endorsements over traditional ads, within a digital marketing market prioritizing UGC and authenticity.[1][2] Timing aligns with explosive growth in platforms like Instagram and YouTube, where brands seek scalable, measurable influencer strategies amid ad fatigue.[1] Market forces like rising social commerce and AI-driven personalization favor Octoly, as it democratizes access for mid-sized brands while empowering micro-influencers.[1][4] It influences the ecosystem by standardizing influencer collaborations, boosting UGC's role in e-commerce conversion, and setting benchmarks for performance-based marketing tech.[1]
Octoly is poised to expand as influencer marketing matures into a multi-billion-dollar industry, potentially integrating AI for influencer matching and predictive analytics to enhance ROI.[1][4] Trends like short-form video dominance (e.g., TikTok evolution) and Web3 creator economies could shape its trajectory, with opportunities in global scaling beyond NYC and deeper e-commerce integrations.[2] Its influence may grow by pioneering sustainable, data-driven partnerships, solidifying its role as a core infrastructure player—echoing its foundational bet on influencers as the new advertising powerhouse.[1][2]
