Octerra

Octerra develops a specialized software-as-a-service platform focused on marketing production procurement. This platform provides brands, agencies, and vendors with real-time visibility into their creative execution sourcing and expenditure. It centralizes and streamlines the management of non-working marketing spend, offering tools designed to optimize the entire production ecosystem.

The company was founded in 2002 by David Mason, who serves as Executive Chairman. Mason previously founded and led StudioNow, bringing substantial experience in advertising content creation and procurement. David Corts, formerly president and COO of StudioNow, also leads Octerra, indicating a strategic evolution from their prior venture into a dedicated software solution for marketing production challenges.

Octerra’s platform serves a broad base of users, including marketing departments at brands, advertising agencies, and production vendors seeking to manage their creative output more effectively. The company’s long-term vision centers on establishing unparalleled transparency and control over marketing production budgets, ultimately enabling clients to achieve greater efficiency and accountability in their creative workflows.