Ocavu
Ocavu is a company.
Financial History
Leadership Team
Key people at Ocavu.
Frequently Asked Questions
Who founded Ocavu?
Ocavu was founded by Mike Snow (Co-Founder & COO).
Ocavu is a company.
Key people at Ocavu.
Ocavu was founded by Mike Snow (Co-Founder & COO).
Ocavu is a Utah-based portfolio company founded in 2016 that builds a proprietary 3D Experience Platform (3DXP) for creating, managing, and deploying immersive 3D and augmented reality (AR) experiences directly on the web, without requiring apps.[1][2] It primarily serves e-commerce brands, marketers, and retailers like Lego, Nestlé, Plaion, Overstock, and itk Skincare, solving the problem of low online engagement and high product returns by enabling interactive product visualization that boosts conversions (up to 150% in cases like Overstock), reduces returns by 40%, and drives sales through AR selfies and configurators.[2][3] At Series A stage with investors including Coby Cotton and others, Ocavu demonstrates growth momentum through client success stories, patents in 3D/AR deployment, and partnerships like Shopify, positioning it as a turn-key solution combining software with creative services.[1][2][3]
Ocavu traces its roots to 2016, starting as SeekXR (formerly Treasure Canyon), a company run by founder Jon Cheney that organized physical treasure hunts in Utah, hiding prizes to spark real-world adventure.[2][4] This evolved into digital experiences when Cheney pivoted to 3D/AR, rebranding to SeekXR and then Ocavu, building a platform for web-based immersive tech amid rising e-commerce demands.[1][2][4] Early traction came from proving ROI in sales and marketing, with pivotal moments like delivering AR for Plaion's Saints Row game (hitting 138% of pre-sales targets) and Overstock's 150% conversion lift, humanizing its shift from physical hunts to scalable digital tools.[2][3]
Ocavu rides the explosive growth of 3D/AR in e-commerce, fueled by post-pandemic online shopping surges and metaverse hype, where interactive visualization counters flat 2D images amid market forces like rising returns (40% lower with AR) and Gen Z's demand for immersive buys.[3] Timing aligns with web tech maturity—no apps needed—amplifying trends like Shopify integrations and AAA game marketing, while influencing the ecosystem by enabling resellers (Costco, Sam's Club) and proving AR's profit multiples, accelerating adoption in a sector projected for rapid expansion.[1][2][3] Competitors like Vestis Labs trail in full-service depth, positioning Ocavu as a bridge from physical to digital engagement.[1]
Ocavu's trajectory points to expanded enterprise wins and AI-enhanced 3D tools, capitalizing on e-commerce's AR boom and metaverse evolution to dominate web-native experiences. Trends like headless commerce and real-time analytics will propel it, potentially evolving from niche provider to ecosystem standard-setter, much like its pivot from treasure hunts built enduring digital adventures—proving immersive tech scales hype into revenue at multiples.
Key people at Ocavu.
Ocavu was founded by Mike Snow (Co-Founder & COO).