Observe has raised $472.0M in total across 6 funding rounds.
Observe's investors include 1984 Ventures, Alumni Ventures, Cisco Investments, Congruent Ventures, Ali Tamaseb, Giant Ventures, Initialized Capital, Madrona Ventures, Snowflake Ventures, SNR, Sutter Hill Ventures, Touchdown Ventures.
Observe Inc. (observeinc.com) is a San Mateo, California-based SaaS company providing AI-powered observability software that helps DevOps and engineering teams troubleshoot distributed applications by consolidating and analyzing machine-generated data like logs, metrics, and traces.[2][3] It serves enterprises such as Capital One and Topgolf, solving the problem of overwhelming data volumes in complex systems by enabling 3x faster troubleshooting at one-third the cost through a unified platform built on an open data lake and Snowflake database.[3][4] The company has shown explosive growth, ranking #38 on the 2025 Deloitte Technology Fast 500 with 2,973% revenue growth from 2021-2024, backed by $156M in Series C funding, over 60 customers, and scalability to 1 PB/day of data per customer.[3][4]
(Note: Multiple entities share similar names, including an acquired aquaculture AI firm in the UK[1] and a smaller tech solutions provider in Tennessee[5]; this profile focuses on the prominent observability leader based on scale, funding, and recognition.[2][3][4])
Observe was founded in 2017 and incubated by Sutter Hill Ventures in their Palo Alto office.[3] The co-founders—Jacob Leverich (now Chief Product Officer), Jonathan Trevor, and Ang Li (Founding Engineer)—brought expertise from data-heavy companies like Snowflake, Splunk, and Wavefront, addressing pain points in logs and metrics amid emerging distributed tracing needs.[3] By 2018, they defined a core vision: one observability product with a single language, UI, and central Snowflake database.[3] The company launched publicly in October 2020 after signing its first commercial contract in September, evolving rapidly to handle modern AI-driven workloads.[3]
Observe rides the observability wave in cloud-native and AI-driven infrastructure, where distributed systems generate exploding data volumes that traditional monitoring tools can't handle efficiently.[2][3][4] Timing is ideal amid the shift to autonomous, dynamic environments—post-2020 cloud boom and AI adoption—fueled by market forces like rising SRE demands and cost pressures on hyperscale data.[4] It influences the ecosystem by pioneering AI agents for reliability engineering, partnering with Snowflake Ventures and Capital One Ventures, and setting benchmarks for scalable, open observability that accelerates enterprise DevOps.[3][4]
Observe is poised to dominate AI-powered observability as systems grow more autonomous, with trends like generative AI for SRE, edge computing, and multi-cloud complexity driving demand.[4] Expect expansion of AI agents, deeper Snowflake integrations, and potential IPO trajectory given Deloitte ranking and funding momentum.[3][4] Its focus on understanding data over mere collection positions it to shape how engineering teams operate at scale, turning observability from a cost center into a strategic edge—much like how it transformed chaos into clarity for its founders' early vision.[3]
Observe has raised $472.0M across 6 funding rounds. Most recently, it raised $160.0M Series C in July 2025.
