nura is a technology company.
Nura is an audio technology company that specializes in personalized sound experiences, allowing users to create custom sound profiles for their listening preferences.
nura has raised $20.0M across 3 funding rounds.
nura has raised $20.0M in total across 3 funding rounds.
Nura was an Australian consumer electronics company specializing in headphones with personalized sound technology that automatically calibrates audio to individual hearing profiles by measuring inner-ear responses in 1–2 minutes.[1][5] Founded in Melbourne in 2015, it launched flagship products like the Nuraphone (2017) and NuraTrue wireless earbuds (2021), serving music enthusiasts seeking superior, tailored listening experiences, and solving the problem of one-size-fits-all audio that fails to account for personal hearing variations.[1][3] Nura gained early traction via Kickstarter ($1.8M raised) and accelerators, but was acquired by Denon (Masimo Corporation) in April 2023, after which Nura-branded products were discontinued while its tech powers Denon PerL earbuds.[1][5]
Nura was founded in 2015 by Kyle Slater (CEO & Co-Founder), Luke Campbell (CTO & Co-Founder), and Dragan Petrovic (Co-Founder), all with backgrounds in audio engineering and technology.[1][3] The idea stemmed from innovative soundwave technology to measure hearing from outer ear to brain, enabling adaptive music playback; Slater and Campbell developed this at the University of Melbourne before commercializing it.[1][3] Pivotal early moments included a 2015 Entrepreneurial Fellowship from the Melbourne Accelerator Program (providing funding, space, and mentoring), joining HAX hardware accelerator in Shenzhen in 2016, and a record-breaking Kickstarter campaign that year raising $1.8M USD from 7,730 backers to fund Nuraphone production—the largest in Australian history.[1]
Nura rode the wave of personalized consumer audio, aligning with rising demand for AI-driven, user-specific tech amid booming wireless earbuds market (projected multi-billion growth pre-2023 acquisition).[1] Timing was ideal post-2010s headphone boom, fueled by streaming services like Spotify emphasizing high-fidelity playback, where generic sound profiles left 90%+ of users underserved due to hearing variances.[1][5] Market forces like hardware accelerators (HAX) and crowdfunding democratized access for audio startups, while acquisition by Masimo/Denon amplified Nura's influence, integrating its IP into established brands and advancing adaptive tech ecosystem-wide—paving way for AI-personalized wearables in health and entertainment.[1][3][5]
Post-acquisition, Nura's legacy endures through Denon PerL series, with Masimo pushing AAT into mainstream premium audio; expect expansions in spatial audio and health-linked features like hearing diagnostics.[1][5] Trends like AI audio personalization and lossless streaming (e.g., aptX) will propel this tech, potentially evolving into AR/VR soundscapes or medical hearing aids. Nura's pivot from standalone innovator to embedded tech provider underscores how boutique hardware firms scale via strategic buys, transforming personalized sound from niche Kickstarter hit to industry standard.[1][5]
nura has raised $20.0M in total across 3 funding rounds.
nura's investors include Airtree Ventures, AngelList Syndicator, Blackbird Ventures Australia, Cota Capital, Kapor Capital, Pear VC, Pioneer Fund, SOSV, The Hit Forge, Haroon Mokhtarzada, John Collison, Mike Greenfield.
nura has raised $20.0M across 3 funding rounds. Most recently, it raised $15.0M Series A in November 2018.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Nov 1, 2018 | $15.0M Series A | Airtree Ventures, AngelList Syndicator, Blackbird Ventures Australia, Cota Capital, Kapor Capital, Pear VC, Pioneer Fund, SOSV, The Hit Forge, Haroon Mokhtarzada, John Collison, Mike Greenfield, Steven Sinofsky | |
| May 1, 2017 | $5.0M Seed | Acequia Capital, AME Cloud Ventures, Amplify.LA, Ascend Vietnam Ventures, Bedrock Capital, Caffeinated Capital, Cherubic Ventures, Felicis Ventures, Founders Fund, Hardware Club, Khosla Ventures, Hans Tung, Outlander Labs, Primitive Ventures, Samsung NEXT Ventures, SLVC, SOSV, Sparrows, SV Angel, The Hit Forge, Transmedia Capital, Andy Rankin, Bill Tai, Konstantin von Unger, Nils Johnson, Steve Chen | |
| Jan 1, 2016 | $25K Seed | SOSV |