Nue.io is a Salesforce-native, omnichannel quote-to-cash platform designed for B2B SaaS companies and high-growth startups to manage their entire revenue lifecycle, from pricing and quoting to billing, renewals, and analytics.[1][2][3][4] It serves sales, RevOps, finance, and go-to-market teams by solving fragmented revenue operations through tools like drag-and-drop Quote Builder, Price Builder, advanced approvals, usage-based billing, and real-time revenue projections, enabling faster deal cycles, hybrid pricing models (subscriptions, consumption, bundles), and seamless Salesforce integration.[1][3][4] Nue accelerates growth by unifying direct sales, self-serve, and channel motions on one platform, reducing manual work and revenue leakage while providing a single source of truth for ARR and analytics.[2][4]
Nue.io was founded by a team of serial entrepreneurs with deep expertise in revenue operations, including builders from Zuora, Anaplan, and Salesforce Steelbrick (now Salesforce CPQ).[2] Led by CEO Mark Walker, who brings over 20 years in scaling SaaS sales and operations focused on CRM and ERP, the company emerged to reimagine revenue lifecycle management for the omnichannel economy, where dynamic customer journeys, hybrid pricing, and rapid product launches demand agility.[2][4] Backed by investors like Information Venture Partners, NextWorld Capital, and SV Technology, Nue started with a mission to empower B2B SaaS firms to transform quoting, billing, and growth processes, achieving early traction through its intuitive, spreadsheet-like interface and native Salesforce connectivity.[1][2]
Nue.io rides the wave of omnichannel B2B SaaS growth, where customers demand seamless buying across channels amid hybrid pricing (subscriptions + usage) and faster product iterations, amplified by real-time analytics needs.[2][4] Its timing aligns with Salesforce ecosystem dominance and RevOps maturation, as companies shift from fragmented tools to unified platforms to cut revenue leakage and scale globally.[1][3] Market forces like rising SaaS complexity, AI-driven automation, and multi-entity billing favor Nue, positioning it to influence the ecosystem by enabling innovative monetization—e.g., instant launches of credits/usage models—and setting standards for intelligent go-to-market in a post-Zuora/Steelbrick era.[2][4]
Nue.io is primed for hyper-growth as the go-to RevOps platform for omnichannel SaaS, with expanding engineering hires signaling aggressive product builds in AI, APIs, and global billing.[2][5] Trends like agentic AI (via Nue AI), consumption pricing proliferation, and Salesforce's dominance will propel it, potentially capturing share from legacy CPQ/billing tools through superior ease and unification.[1][4] Its influence may evolve into category leadership, powering more self-serve motions and partner ecosystems, ultimately redefining revenue agility for B2B scale-ups—building on its Zuora/Salesforce roots to deliver unstoppable growth.[2]
nue.io has raised $29.0M in total across 2 funding rounds.
nue.io's investors include Foundation Capital, HOF Capital, Infinite Niches, iNovia Capital, Scale Venture Partners, SuperAngel.Fund, Y Combinator, Sam Altman.
nue.io has raised $29.0M across 2 funding rounds. Most recently, it raised $20.0M Series A in January 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Jan 1, 2025 | $20.0M Series A | Foundation Capital, HOF Capital, Infinite Niches, iNovia Capital, Scale Venture Partners, SuperAngel.Fund, Y Combinator, Sam Altman | |
| May 1, 2023 | $9.0M Seed | Foundation Capital |
