Novel Investments

Novel Investments Limited functions as the dedicated family investment arm for the Hong Kong-based Chao family. The firm manages the family's diverse investment portfolio, handles asset management, and directs property redevelopment initiatives. It strategically allocates long-term capital across a spectrum of sectors including real estate, manufacturing, and emergent innovative ventures, demonstrating a multifaceted approach to wealth management.

The entity was established by the Chao family, founders and owners of Novetex Textiles, to centralize and expand their investment activities. Ronna Chao, a direct member of the founding family, holds the position of managing director for Novel Investments while also serving as vice-chairman of Novetex, actively shaping the group's overarching investment and business strategies. This structure leverages deep generational business acumen.

Novel Investments primarily serves the Chao family in managing their generational wealth, but its capital also supports a range of external enterprises. The company's vision centers on deploying capital into strategic areas, with a particular interest in environmentally friendly materials and circular-economy solutions. This forward-looking stance guides its investment decisions toward sustainable growth and long-term asset value.