Nory is a technology company.
Nory is an AI-driven restaurant management software that helps hospitality businesses streamline operations, reduce costs, and improve profitability through intelligent insights and efficient management tools.
Nory has raised $63.0M across 4 funding rounds.
Nory has raised $63.0M in total across 4 funding rounds.
Nory has raised $63.0M in total across 4 funding rounds.
Nory's investors include 20VC, Accel, Mantis VC, TQ Ventures, Kevin Weil, Lior Shiff, Mario Götze, Riccardo Zacconi, Ron Pragides, Scott Belsky, Andreessen Horowitz, Backed VC.
# High-Level Overview
Nory is an AI-powered restaurant management platform that consolidates operations across inventory, workforce management, payroll, and business intelligence into a single integrated system[1][2]. Founded in 2020 and based in Dublin and London, the company serves restaurant groups and hospitality businesses by automating administrative tasks and providing data-driven insights to optimize profitability[1][2].
The platform addresses a critical pain point in the hospitality sector: rising operational costs and complexity that are forcing closures across the industry[2]. Nory's core value proposition centers on freeing restaurant operators from time-consuming administrative work—the platform claims to save restaurateurs approximately 100 hours of admin work monthly through automation of tasks like rota planning, procurement, business analysis, and finance[2]. By enabling data-driven decision-making, Nory helps restaurant groups protect margins, reduce waste, and scale operations more efficiently[4].
Nory was founded in 2020 by Conor Sheridan, an Irish entrepreneur and co-founder of Mad Egg, who built the company on the belief that hospitality businesses shouldn't rely on luck to sustain profitability[2][4]. The company was originally known as Skueeze before rebranding to Nory[1][2].
The startup has demonstrated strong early traction and investor confidence. It raised €7 million in a seed round in 2022 co-led by Triple Point Ventures and Samaipata VC, followed by $2 million from Berlin's Cavalry Ventures and London's Playfair Capital in 2021[2]. In 2024, Nory secured a $16 million Series A led by Accel, and most recently announced a $37 million Series B in 2025 led by Stockholm-based growth investor Kinnevik[2]. The company has now raised a total of $63 million[2]. Early customers include established hospitality brands like Jamie Oliver Group, Azzurri Group, and Black Sheep Coffee[2].
Nory sits at the intersection of two powerful trends: the operational software consolidation wave and the AI-driven automation revolution. The hospitality sector has historically lagged in digitalization compared to other industries, relying on fragmented legacy systems and manual processes. As labor costs rise, supply chain complexity increases, and margins compress, restaurants face existential pressure to modernize[2].
Nory's timing is strategic. The company enters a market where two premises close every day in the UK due to rising costs and operational challenges[2]. Simultaneously, generative AI and predictive analytics have matured enough to deliver genuine business value—not just cost reduction, but strategic insights that help operators make better decisions about staffing, procurement, and growth[2][4].
The platform also reflects a broader shift toward vertical SaaS—deeply specialized software built for specific industries rather than horizontal enterprise platforms. By focusing exclusively on hospitality, Nory can embed domain-specific intelligence (restaurant scheduling complexity, food cost volatility, labor regulations) that generic systems cannot match[2].
Nory is positioned to become the operating system for modern restaurant groups, much as Shopify became the backbone for e-commerce retailers. The $37 million Series B signals investor confidence that the company can scale beyond its UK and European base into the US market, where the hospitality sector is equally challenged by operational complexity and margin pressure[2].
The company's next frontier involves deploying autonomous AI assistants to further reduce human intervention in routine tasks[2]. As Nory expands its customer base and accumulates more operational data, its proprietary algorithms will become increasingly powerful—creating a flywheel where better predictions drive better outcomes, which generate better data, which improve predictions further.
The broader implication: Nory exemplifies how AI-native vertical software can solve real problems in industries that have resisted digitalization. If the company executes on its US expansion and continues to deliver measurable ROI, it could reshape how restaurants operate globally—and establish a template for AI-driven operational platforms across other fragmented, margin-constrained industries.
Nory has raised $63.0M across 4 funding rounds. Most recently, it raised $37.0M Series B in September 2025.
| Date | Round | Lead Investors | Other Investors |
|---|---|---|---|
| Sep 1, 2025 | $37.0M Series B | 20VC, Accel, Mantis VC, TQ Ventures, Kevin Weil, Lior Shiff, Mario Götze, Riccardo Zacconi, Ron Pragides, Scott Belsky | |
| May 1, 2024 | $16.0M Series A | 20VC, Accel, Andreessen Horowitz, Backed VC, Creandum, Double Prime LLP, EQT Ventures, Mantis VC, MassMutual Ventures, Notion Capital, Outrun Ventures, Picus Capital, Playfair Capital, Samaipata, TQ Ventures, Tribe Capital, Charles Delingpole, Charlie Songhurst, Hugo Arevalo, Kevin Weil, Lior Shiff, Mario Götze, Maximilian Tayenthal, Mik Attisani, Paul Forster, Paul Townsend, Phil McGriskin, Riccardo Zacconi, Ron Pragides, Scott Belsky, Will Brooks, William Hockey | |
| May 1, 2023 | $8.0M Seed | Andreessen Horowitz, Backed VC, Creandum, Double Prime LLP, EQT Ventures, MassMutual Ventures, Notion Capital, Outrun Ventures, Picus Capital, Playfair Capital, Samaipata, Tribe Capital, Charles Delingpole, Charlie Songhurst, Hugo Arevalo, Maximilian Tayenthal, Mik Attisani, Paul Forster, Paul Townsend, Phil McGriskin, Will Brooks, William Hockey | |
| Apr 1, 2021 | $2.0M Seed | Playfair Capital |